In a market increasingly defined by a collective reevaluation of dietary choices, consumers are demanding more from food manufacturers. They are searching for more transparency about the origins and processing of their food. This shift toward healthier, less processed alternatives requires brands to adapt and stimulate a “third wave” of food innovation.
Named for this trend, Third Wave Bioactives is making waves in the specialty food ingredients industry by offering natural solutions to meet evolving consumer demands. Harnessing microbial technology and innovative fermentation processes, it creates precision-engineered ingredients that enhance flavor, extend shelf life and maintain product quality without synthetic preservatives.
“We provide value for our customers through more than just the products themselves,” says Matt Hundt, president.
A dedicated research and development (R&D) team at Third Wave formulates solutions that simplify the complexities of food preservation. The team extends comprehensive technical support and education to food manufacturers, enabling them to achieve their clean-label goals while maintaining product integrity. With the naturally sourced food movement gaining momentum, Third Wave’s commitment to research, a customer-centric approach and innovative solutions position it as a leader in the food ingredients industry.
Holistic Approaches to Natural Food Preservation
At the heart of Third Wave’s operations are novel fermentation technologies to produce cultured products that enhance food safety and extend shelf life. Bacterial cultures that naturally generate antimicrobials are used to protect foods, ensuring clients can transport and distribute food that are safer, longer-lasting and align with rising consumer expectations for clean, chemical-free options.
Through ongoing research and adaptation, Third Wave continuously refines its offerings to meet food producers’ evolving needs, and cater to health-conscious consumers frequenting stores like Whole Foods and Trader Joe’s, known for their strict “no-no lists” of chemical additives. Its solutions provide the dual benefits of regulatory compliance and enhanced consumer satisfaction. Ingredients boost product integrity without chemical preservatives, allergens or animal byproducts, giving brands a competitive edge in the market.
Third Wave Bioactives has successfully developed proprietary solutions for numerous clients across industries, including a large-scale sauce manufacturer. Initially challenged with managing multiple antimicrobial technologies across its different sauce recipes, the client faced challenges in procurement and production processes. Third Wave streamlined their operations by consolidating the use of three different products into a single solution. This strategic simplification made dosing more manageable while improving product quality and shelf life, reducing operational burden and working capital requirements. The result was overwhelmingly positive— preserving the client’s competitive edge while adhering to clean-label standards.
Research, Development and Education
Our main goal is to provide excellent customer service. we strive to be timely with documentation, thorough in our services, and as transparent as possible
The creation of innovative bioactive ingredients is rooted in Third Wave’s active research and development (R&D) division, which focuses on exploring new organisms and production processes, and develops solutions that address specific microbial challenges in food preservation. After the initial engagement, Third Wave continues to support its clients by addressing questions and analyzing provided samples to diagnose and resolve spoilage issues. This helps refine product quality and reinforces client education on effective ingredient application.
Third Wave also offers short training sessions on natural preservative solutions along with other forms of technical support. The team educates clients about product functionalities and assists them in adjusting processes to optimize results rather than offering a single solution without investigating the root cause of the problems. This educational component also ensures clients have a deep understanding of the science behind the ingredients they buy. Through these integrated services, Third Wave cements itself as a partner, rather than a mere sales team.
Distinctive Approaches in a Competitive Market
An agile structure and flexibility in production and logistics sets Third Wave apart in the crowded field of food ingredient suppliers. Unlike larger corporations that may restrict customization due to rigid production processes, a network of manufacturing partners allows the team to quickly adapt to client needs and market changes, offering individualized solutions. For instance, it can adjust fermentation processes or product formulations to meet client requests, or address unexpected issues without the bureaucratic delays that are common in larger organizations.
This competitive edge extends to offering more specialized and informed support for their proprietary ingredients while others spread their expertise across a broader range of food additives. The niched focus, combined with a willingness to engage in detailed documentation and transparent communication, ensures that clients receive not just a product but a fullfledged solution that accommodates their specific needs and regulatory requirements.
Success also stems from its flexibility and work ethic during client engagements. The team works with customers on orders that drastically vary in size and quantity. Simply put, Third Wave welcomes new customers with diverse needs, and the team is always willing to go the extra mile to help them provide high-quality products to the end consumer.
“Our main goal is to provide excellent customer service,” says Hundt. “We strive to be timely with documentation, thorough in our services, and as transparent as possible.”
Navigating the Future
Third Wave’s strategic roadmap for the future is clear and ambitious. The team is set to significantly enhance its product offerings, with a particular focus on developing new blends of bioactive ingredients that combine cultured vegetable materials with natural plant-based extracts. These innovative solutions are designed to offer broad-spectrum functionality, addressing various food preservation challenges by targeting specific microorganisms. It also plans to explore the potential of polyphenols and other plant-based extracts, slightly pivoting from its traditional fermentation processes. This shift represents a broader vision to embrace all aspects of natural food preservation and reinforces its commitment to providing clean-label solutions.
Geographical expansion is also on the horizon, following a current expansion of its sales team and enhanced research capabilities to support growth. This dynamic trajectory will keep it at the forefront of the industry, by promoting continuous adaptation to the evolving demands of health-conscious consumers.
Third Wave Bioactives is setting industry trends and ensuring that it remains a strong force in the natural food ingredients sector. The team’s ongoing passion for providing high-quality, natural solutions and successful client outcomes makes it a pioneer in food science, making healthier, more sustainable food options accessible to everyone.
