Sasquatch Agency

Success for the food and beverage industry often lies at the crossroads where great products meet strategic marketing. This culminates in a powerful brand presence, paving the way for businesses to build brand loyalty, drive sales and maintain a competitive edge.

Sasquatch Agency is a food and beverage marketing leader, renowned for helping companies etch their brands into the hearts and minds of consumers, helping them thrive in a crowded market. The company excels in assisting brands to define their distinct position, capture their authentic voice and express themselves across all consumer-facing avenues through its full-service marketing capabilities.

“We never confine ourselves to just solving the immediate marketing challenge. Instead, we dig deeper, aligning with the core business objectives and relentlessly pursuing the long-term goals that drive meaningful success,” says CEO Ken Chitwood, revealing the secret behind his company’s exceptional success.

This strategy proved invaluable when a national CPG brand sought Sasquatch’s expertise to amplify awareness, despite working with a limited budget. Sasquatch identified select markets with the highest growth potential and launched a campaign combining CTV, Online Video, YouTube and paid social media. Using an optimized blend of top, mid and low-funnel tactics (targeting different customer journey stages), the campaign achieved a 20-point rise in brand awareness, surpassing goals. Creative testing confirmed its success, with highly positive results differences between exposed and non-exposed audiences, proving the campaign’s effectiveness in reshaping brand perception.

Successes like this might be a one-hit wonder for many, but for Sasquatch, it’s just another day at the office. It has authored many similar marketing marvels, ranging from startups in the winery business and sports nutrition to well-established CPG brands. The agency goes the extra mile to ensure every campaign meets each client’s specific needs.

For instance, large CPGs often need help in effectively positioning their entire portfolio. Here, Sasquatch works with holding companies to ascertain how to differentiate each brand while keeping the overall strategy clear. From websites to direct-to-consumer e-commerce ads, it ensures the brand strategy and message stays consistent and impactful across every marketing channel.

Since it has access to a wide range of consumer insights, Sasquatch dives deep into what resonates with different audiences, making sure brands stay ahead of market and social trends. This capability is highly beneficial for brands and entrepreneurs to execute their messaging precisely and connect effectively with their target audience.

Thorough research, including data analysis and consumer research, underpins all strategies, which are reviewed and refined based on client needs and expectations. Once the KPIs and the overall strategy are fixed, Sasquatch moves into creative development and media planning. It develops a pool of campaign directions and narrows them based on campaign type — general awareness, influencing retailers or full-funnel marketing. The project then moves on to the production and execution phase.

Campaign progress is tracked in real-time through Sasquatch’s reporting platform, which is customized for each campaign to measure KPIs and optimize results.

Sasquatch doesn’t just work for clients; it works with them as an extension of their own teams. As a full-service service provider, the agency covers all bases, from brand strategy and media planning to social media management, public relations, website design and packaging. As a longtime member of the exclusive Advertising Marketing Independent Network (AMIN), Sasquatch extends the company’s capabilities and reach via their partnership with sixty other tightly knit allies. Clients can also choose from flexible engagement plans-whether it is project-based support or annual retainers-to find the best fit.

This blend of customer-centric ethos, continuously evolving tactics and innovations has helped Sasquatch lead the market for over 30 years. The company has earned its place as the go-to choice for food and beverage brands seeking powerful campaigns and meaningful connections.