PT Aneka Sarivita

PT Aneka Sarivita, a leading figure in the alternative protein industry, offers cost-effective plant-based protein tailored to the dietary needs of mid-low-income families in Indonesia. The company is dedicated to fulfilling the nutritional demands by presenting affordable vegetable protein choices.

PT Aneka Sarivita’s journey commenced when Herman Moeliana, the firm’s founder and chairman, identified a substantial international trend—the emergence of high-protein texturized vegetable protein (TVP) and texturized soy protein (TSP), which offers a promising meat substitute. His vision to provide the people of Indonesia with affordable and accessible nutrition led to the establishment of alternative protein production facilities.

However, the taste profile of soya TVP had a distinct “beany” flavor that did not resonate with the local market. PT Aneka Sarivita accordingly redirected its marketing efforts to smaller catering enterprises, like food processors, catering companies, and health clubs. The firm believed that TVP could serve as an economical and nutritionally sound substitute for conventional animal protein sources, such as beef, poultry, and seafood.

Subsequently, the TVP market began to gain traction, and the company garnered industry recognition, piquing the interest of businesses seeking to elevate their products’ nutritional content. This marked PT Aneka Sarivita’s entry into the industrial sector, where it currently distributes more than half of its products while maintaining a presence in the small retailer market.

The company ventured into the alternative protein industry by introducing cost-effective TVP-based products like Proteina, Proteina Plus, and Protemil. Its product offerings are divided into three main categories—industrial, HORECA, and retail. Proteina stands out as a pioneer in the meat substitute category with its impact extending beyond retail, benefiting numerous small enterprises across the country.

In addition, due to the increasing public awareness regarding health and the environment, PT Aneka Sarivita’s Proteina Plus is designed specifically for mid-to-high income households, offering more protein than real meat and making it vegan and Halal certified.

Protemil, a ready-to-eat snack, has gained popularity among millennials and Gen Z as an affordable alternative protein source. Each of its three flavors features a distinctive taste of Indonesian cuisine.

Besides, Indonesia does not have the ability to cultivate soybeans, necessitating the import of soybeans. PT Aneka Sarivita mitigates risk and ensures a steady supply chain by collaborating with various countries.

PT Aneka Sarivita is committed to upholding standards that align with international norms. Its quality is underscored by the firm’s FSSC 22000 certification. The company’s stringent processes include meticulous inspections, such as using metal detectors to scrutinize incoming raw materials before product shipment.

“We take pride in crafting products that meet our customers’ Critical to Quality (CTQ) requirements. We also excel in toll manufacturing and OEM production for specific application with faster lead times in comparison to imported products,” says Herman Moeliana, founder and chairman of PT Aneka Sarivita.

The firm is driven by its mission to improve the accessibility of affordable nutrition, honing its ability to adeptly maneuver through volatile market conditions and safeguard micro, small, and medium enterprises (MSME) against cost fluctuations. PT Aneka Sarivita optimizes its supply chains, minimizes intermediaries, harnesses its global purchasing influence, and embraces automation efficiency.

A noteworthy case illustrates the use of PT Aneka Sarivita’s products as toppings by prominent Indonesian food companies. For over two decades, the company has been a key supplier to a prominent Indonesian food brand, enabling the development of new products and expediting their launches. PT Aneka Sarivita’s visionary dedication to accessible and nourishing protein alternatives has undeniably reshaped the very fabric of Indonesia’s alternative protein sector.