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Food Business Review | Thursday, March 03, 2022
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Unity Acquires Finger Food Advanced Technology Group. This acquisition strengthens the company’s commitment to creating and deploying scalable RT3D services and solutions to all related industries.
Unity Technologies acquired Vancouver-based Finger Food Advanced Technology Group, one of the world’s major platforms for creating 3D content. It is a professional services organization specializing in building industry-first solutions for global companies.
Finger Food provides customized solutions to the world’s leading companies, such as Lowe’s, Enbridge, and Softbank Robotics, to help resolve complex business problems by applying advanced technologies such as AI, AR/VR, and Robotics.
The acquisition by Unity marks the company’s crucial moment as it moves into the gaming sector. Finger Food will turn into a member of Unity, a division that assurances the development and deployment of scalable RT3D solutions to some industry or enterprise. To help the further development of RT3D adoption, Unity will retain all the 200+ employees of the company.
Dave Rhodes, General Manager and Senior Vice President, Unity Create Solutions, said, “Across industries, teams realize the significant influence and value real-time 3D technologies can have on traditional workflows and their business objectives”. “Through the last two years, we’ve made meaningful traction deploying our industry-leading RT3D platform typically known for game development into industries, for example, media and entertainment, automotive and transportation, and architecture and construction.
Actually we’re just getting started. Finger Food has already had a plenty of success using RT3D to these industries and others, solving customers’ toughest problems - together, we will give the solutions and services all businesses required to get their RT3D visions above ground.”
BMW, Skanska, Gensler, FCA Group, Daimler, and Lockheed Martin use Unity’s RT3D technology to enhance productivity, speed up time-to-market, and drive deeper collaborations. The acquisition will also speed up Unity’s penetration into other industries on their toes to leverage real-time 3D technologies but miss the infrastructure or the technical expertise.
Finger Food will redress for Unity’s enterprise customers by offering designs, development, and deployment services that include interactive, digital twins for real-world assets such as building and manufactured products. In addition, unity and Finger food will translate the shared tooling and services programs into repeatable solutions so that companies from over the industry can use real-time 3D off-the-shelf without needing to ramp up their internal expertise, retraining, or upending established processes.
Chief Executive Officer Ryan Peterson, Finger Food Advanced Technology Group, said, “Allowing the adoption of real-time 3D technology is at the mind of what we do for our customers”.
“Whether we are designing AR/VR, mobile applications, or addressing complex industrial challenges, Unity is foundational in supporting us deliver usable RT3D applications and the tangible business value that our clients expect. Additionally, by entering the Unity family, we will have more access to Unity’s extensive engineering team to aid shape the future of their platform by sharing the trends and needs that we’re seeing across our customer base.”