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Food Business Review | Wednesday, November 30, 2022
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The dynamic relationship between health and innovation in nutritional supplements with a comprehensive overview, delving into the technological evolution reshaping the landscape.
FREMONT, CA: In the ever-evolving health and wellness landscape, the intersection of technology and health supplements marks a transformative journey. It navigates the profound impact technology has had on the formulation, delivery, and understanding of nutritional supplements, ushering in a new era that prioritises efficacy and seamlessly integrates innovation to enhance overall well-being.
Enhanced Research and Development
Thorough research and development are essential for the success of any nutritional supplement. Finding novel additional formulations has become much easier with computational biology and bioinformatics development.
High-throughput screening is one example of how advanced technology has made it easier to quickly identify possible supplements. For example, a thorough grasp of muscle metabolism contributed to the development and widespread use of supplements such as creatine, which is well-known for restoring ATP during intense physical activity.
Precision Manufacturing
Artificial Intelligence (AI)-powered quality control technologies and automation have significantly improved supplement production processes. These developments guarantee that goods are consistently pure and high-quality, whether whey protein powders or omega-3 capsules made from fish oil.
For instance, nanotechnology can produce nano-emulsions or nano-capsules, which may enhance the nutrients' bioavailability. Supplements with historically low rates of absorption may benefit greatly from this method.
Personalised Nutrition and Supplementation
AI-powered health applications and wearable technology have made tailored nutrition a reality, not just a futuristic idea. These instruments can evaluate an individual's specific dietary requirements, exercise regimens, and metabolic reactions. Consequently, an individual may obtain suggestions for particular supplement types or quantities based on their physiology.
Imagine receiving a pre-exercise recommendation from the smartwatch that is tailored to the body type and the type of workout that one has planned for the day. The effectiveness of supplements could be significantly increased with this degree of customisation.
Sustainable Sourcing Through Technology
Sustainability is a top priority, particularly when obtaining components for well-known supplements. Fish oil is the main source of omega-3, which has sparked worries about overfishing and disruptions to the marine ecosystem. As a result, biotechnology companies are using technology for microalgae culture to generate omega-3 fatty acids sustainably. Without depleting marine resources, algal oils produced through regulated fermentation methods can provide a more scalable and environmentally benign source of omega-3.
Virtual Reality and Augmented Reality in Consumer Education
It is essential to inform consumers about supplements' origins, advantages, and scientific basis. In this field, VR and AR have the potential to be useful. Wearing augmented reality (AR) glasses in a store might allow one to instantaneously view comprehensive details on a whey protein product, including its origin, advantages, and even 3D molecular structures that illustrate how it promotes muscle synthesis.
Technology and nutrition meet at an exciting junction that is full of opportunities. Technology will play an increasingly crucial role with an ageing population and more health consciousness driving the global need for nutritional supplements. The advantages are numerous, from guaranteeing the best quality goods to customising supplements to meet specific needs and promoting sustainability to transforming consumer education. It seems obvious that the combination of these two fields will keep pushing the limits of what is feasible regarding nutrition and human health in the future.