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Food Business Review | Thursday, April 29, 2021
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Food producers use internet of things technologies to track the handling of food ingredients and finished products throughout the value chain and examine the environmental situation at the time of shipment.
Fremont, CA: Food and Beverage (F&B) companies faced many challenges during the earlier days of the pandemic, particularly regarding their supply chain and last-mile logistics and delivery. Shelter-in-place orders made purchasing frustrating and risky, complicated by social distancing and dining restrictions, forcing people to prepare more meals at home. Proactive grocery shops became e-businesses for online ordering. As the pandemic took hold, Food&Beverage organizations re-examined their supply chains and business models and invested in new technologies to make themselves stronger and agile
Customer-centric strategies continue to drive F&B innovation, such as consumers being more interested in healthier foods that boost immune system performance. Therefore, personalized nutrition and research interest in the microbiome are also rising. A new trend catching up is the demand for artisan-style home-cooking, which re-creates the restaurant experience at home using pre-packaged meal packets and restaurant-branded products. In addition, consumers choose Food&Beverages products that provide homemade comfort. For instance, air fryers and multi-cookers posted double-digit dollar sales growth over the last year, which means many households now have these appliances.
The pandemic has increased consumer trends to increase transparency about the origin and supply chain history of the products they buy and consume. As a result, transparency across the entire supply chain will be robust to consumer demand in 2021. Technologies that will improve clarity,
Include RFID shadowing accouterments throughout the force chain and wireless technologies similar to unnoticeable barcodes. Either, food directors are decreasingly using the internet of effects (IoT) technologies to track the running of food constituents and finished products throughout the value chain and examine environmental conditions during payload as the world enters the alternate time of the epidemic metamorphoses impact shopping and eating preferences.
Food and libation companies must be flexible to invest in technology and respond snappily to ever-changing conditions to remain competitive. Likewise, transparency throughout the force chain will dominate in the coming times. Customers will continue to look for brands that can make trust, offer authentic and secure products, and make consumer trust in current and post-pandemic surroundings.