SVZ's 2025 F&B Trends: Nutrition, Indulgence and Sustainability!

SVZ predicts that in 2025, food and beverage trends will focus on fundamental nutrition, personal expression, and sustainability, driven by health, indulgence, and environmental concerns.

FREMONT CA: SVZ has unveiled its key trends for the food and beverage industry in 2025, focusing on three crucial aspects: fundamental nutrition, personal expression, and sustainability. According to the company, the food and beverage landscape is transforming, driven by consumers seeking more than just sustenance from their food but also ways to enhance well-being, align with ethical values, and experience self-expression through their choices.

A key trend highlighted by SVZ is a return to fundamental nutritional values. As consumers become more conscious of their diets, the connection between food and health remains a central concern. Post-pandemic, many consumers have become more aware of the importance of nutrition, with a growing preference for products that offer clear and reliable health benefits. Most shoppers opt for items with claims like high fiber, vitamin content, or the ability to help meet the daily intake of fruits and vegetables. In Europe, particularly France, many consumers feel pressure to eat healthily. They are increasingly drawn to straightforward nutritional options that deliver tangible benefits, without the confusion of complex and vague claims. SVZ points out that fruit purees and vegetable juices are excellent sources of natural flavor and nutrition, aligning with this fundamental nutrition trend.

On the other hand, the second trend identified by SVZ is a growing shift toward personal expression in food choices. In contrast to the focus on nutrition, there is a rebellious consumer movement that challenges conventional diet trends. This “so-what” attitude is about breaking free from strict food rules and embracing indulgence, imperfections, and fun. For example, in France, a significant portion of consumers believe that life is too short to stress over food choices, and globally, many are increasingly drawn to more adventurous, indulgent, and “crazy” food combinations. SVZ suggests that brands could tap into this rebellious spirit by offering more unconventional flavor profiles or aligning with core consumer values like plant-based eating and ethical sourcing. It’s an opportunity for brands to showcase authenticity and allow consumers to express themselves through food choices.

The third and final trend SVZ identified is the growing importance of food safety, security, and sustainability. Geopolitical challenges and climate-related events increasingly affect global food supply chains, creating both disruptions and heightened consumer awareness of these issues. Consumers, especially in Europe, are becoming more concerned about the impact of climate change on food availability, and they are looking for food products that align with their sustainability values. Reports suggest consumers prioritize sustainability more than ever, which is expected to drive purchasing decisions in the coming years. SVZ emphasizes that addressing sustainability in the food sector is crucial for the future. The company stresses the importance of collaboration across the food supply chain, as well as innovation in natural ingredients and sustainable sourcing practices to create a greener, fairer, and more resilient global food system.

SVZ’s predictions reflect a broader transformation in the food and beverage industry toward meeting consumer demands for healthier, more authentic, and environmentally responsible options. As the demand for functional, personalized, and sustainable food products continues to rise, it will likely shape the direction of the industry in 2025 and beyond. With these trends in mind, brands that can tap into these evolving consumer expectations will be well-positioned to thrive in the coming years, creating products that cater to the growing appetite for meaningful food experiences.