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Food Business Review | Friday, January 24, 2020
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Voice technologies bring enormous possibilities to the food and beverage industry by delivering new services and products to create a new marketing era.
The food and beverage industry rapidly recognizes the potential of innovations and technologies in every segment, from manufacturing and preparation to deliveries. Amazingly, voice technologies significantly benefit the industry with the latest technological implementation. Its application permits the food and beverage industry to reduce costs and increase order picking accuracy.
Voice technologies also influence the time and workers' training system, increasing customer trust. With several advantages in the industry, voice technology brings value and quality to the whole work system. Streamlining the working operations and voice commands optimize the task and reduce the cost of training or supervision.
• Benefits for Supply Chain
Employing voice technologies in the supply chain can deliver a real-time view of data from various sources to the managers and supervisors. The vital features provided by the technology allow the flexibility to respond in real-time to ever-changing demands.
The shorter time frame of the delivery enhances the service levels and lowers the cost automatically. It provides a dynamic control on the task routing and management, optimizing facility and labor resources. Total integration of voice technology enhances the accuracy of order picking and management at the core level of work processes.
• Customer Service
Voice technology sets new horizons for the food and beverage industry in the customer-focal market. The broader attraction of unmatched accuracy, efficiency, and flexibility to employ various mediums make the technology an all-rounder for customer satisfaction. Voice commands by the customers rapidly perform 99.9+% of accuracy and eliminate the chances of error from the distribution of products within the product's critical shelf life.
Integrating voice and scanning allows the customers to get insights and access extra information about the food products. Voice-enabled applications and devices give endless benefits to the customers, such as making reservations and accurately ordering directly from pre-set restaurants or food retailers. Voice automation provides a comfortable and accessible ordering experience to the consumers without leaving the comforts of their homes.
• New Business Model
Instead, voice technology is about data and algorithms, which help the food and beverage industry connect with the market. It permits them to sell food in the customers' mailboxes and other advertising channels. In addition, an increase in the voice-enabled assistants in the latest devices and smartphones helps the industry to connect faster and expand its reach among the audience.
Noticeably, different voice picking technologies are available in the market to enable instruction deliveries and collections in multiple languages. The facility makes it more suitable for the company to compete globally.
Simple and effective marketing solutions save a bunch of investment in old flyers, posters, and ads. The real-time reality of the technology dramatically changes the management and marketing strategies of the industry, allowing them to update according to the customer demands and achieve their satisfaction level.
The food and beverage industry incorporates dynamic operations and demands superb monitoring and management system. Onboarding more innovative technologies such as sensors for measuring and automatically controlling the temperature of food and equipment, scheduling software to manage the shifts and optimize the work distribution, virtual reality for advanced training facilities for newly joined professionals, and many successfully accepted by the industry for growth and benefits.
The profitable implementation of technologies empowers the food and beverage industry to compete globally and enhance its existing strategies for higher operability.