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Food Business Review | Saturday, February 26, 2022
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The food delivery companies use new trends as the demand for online delivery increases.
FREMONT, CA: Reaching their consumers has never been easier for food producers. Last year, restaurant delivery increased by 20 %. Deutsche Bank predicts that by 2025, the online grocery market of $24 billion will increase to $120 billion.
The worldwide effect of the Covid-19 pandemic may have boosted this hypergrowth, but what raised its popularity is the (relatively) late proliferation of delivery models and fleet types like the same hour, same day, and next day delivery. It also includes a single fleet, multi-fleet, crowdsourced fleets, in-house fleets, store delivery, curbside pickup, robotic warehouse delivery, etc.
No small part of competition comes with all this opportunity, and restaurants, grocers, and other food suppliers must remain updated on where the market is going.
Third-Party Delivery
As its application increased across the restaurant and grocery industries, third-party delivery continued to expand. Restaurant chains gradually collaborate with several third-party fleets to extend their distribution presence across all their stores and at all times of the day.
While this strategy expands the geographical scope of the chains and the pool of potential buyers, it also means that they no longer handle a large chunk of their distribution operations. Some food companies reduce it by using owned web platforms to order and only through DaaS (delivery as a service) provider to lead the actual delivery.
In-House Restaurant Delivery Fleets
By performing something radical, many businesses take various approaches by creating in-house delivery fleets. When allocation occurs on a scale, the logistics backside becomes more complex with tens of thousands of orders per day (or more); that's why chains handling delivery through numerous restaurants get the most gain by utilizing automated systems for delivery management.
Tracking Delivery Data
It is not shocking that food suppliers are shifting to data collection and analysis to properly appreciate their distribution operations, with such a big part of the delivery flow in third parties' hands.
It is priceless to have these insights into the distribution operations. The advantages range from partnerships with external fleets and aggregators to offering flawless deliveries to permit other business portions, like customer service, marketing, and branding.
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