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Food Business Review | Tuesday, September 24, 2024
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Brands are moving away from single-use plastic and shifting to biodegradable, compostable, or reusable packaging.
Fremont, CA: The global coffee and tea industries are evolving rapidly, driven by consumer preferences for sustainability, wellness, and innovative experiences. Consumers are increasingly mindful of the environmental and social impact of their beverage choices. Ethical sourcing practices are gaining prominence as more people prioritize sustainability over convenience. Coffee and tea companies are responding by investing in eco-friendly farming practices, reducing water consumption, and promoting biodiversity in cultivation. Packaging is a part of the sustainability equation.
The eco-conscious mindset is critical to Gen Z and Millennial consumers, who are vocal advocates for green initiatives and transparency in supply chains. Almond, oat, soy, and coconut milk have become staples at coffee shops. Tea drinkers, too, are embracing plant-based milk in chai lattes and milk teas. Health-conscious consumers and those concerned with the environmental impact of dairy farming are driving the trend. Plant-based milk caters to vegans and people with lactose intolerance but also attracts those looking to reduce their carbon footprint.
The health and wellness movement has entered the coffee and tea, with functional beverages gaining momentum. Consumers are seeking drinks that taste good and provide added health benefits. Adaptogens, like ashwagandha and reishi mushrooms, are being added to coffee blends to reduce stress and improve focus, while nootropic teas claim to enhance cognitive performance and support mental clarity. CBD-infused coffees and teas are also growing in popularity, particularly in markets where cannabis products are legal. The products appeal to consumers looking for relaxation without the psychoactive effects of THC.
Brands are exploring vitamin-infused beverages, adding antioxidants and immune-boosting ingredients to satisfy wellness-conscious consumers. Cold-brew coffee has gone from niche to mainstream in recent years, with its smooth, low-acid profile appealing to a broad audience. Ready-to-drink (RTD) beverages, including coffee and tea, are becoming more common on grocery store shelves as consumers seek convenience. Cold brew, nitro coffee, and sparkling teas are at the forefront of this trend, appealing to younger consumers and busy professionals who want their favorite drinks on the go.
The demand for RTD options is pushing innovation in packaging, with brands focusing on resealable and portable designs. The beverages are often marketed as healthier alternatives to sugary sodas, providing an energy boost with fewer calories and less sugar. There is a growing interest in premium, craft, and exotic coffee and tea varieties. Single-origin coffees, which highlight the unique flavors of beans from specific regions, are trendy among coffee lovers.
The rise of artisanal coffee roasters and specialty tea shops fuels this trend, offering consumers unique flavor profiles and a more personalized drinking experience. Many of these products emphasize traceability, allowing consumers to learn about the origins of their coffee or tea, the farmers who grew it, and the methods used in its production. For coffee lovers who want to replicate café-quality beverages at home, minimalist and high-tech coffee equipment is a growing trend.
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