Packaging Fortune in the Food and Beverage Sector

Week by week, countless new offerings hit the shelves. This kind of cut-throat competition has forced the industry to focus on innovative packaging designs that are both aesthetic and functional.

FREMONT, CA: Design is a fundamental element of every product. Designers spend hours creating a work of art that is significant and streamlined to the product. Likewise, packaging, where brands invest in their packaging to convey a story.

A product’s packaging design carries the product and what it is for and communicates the brand’s value proposition. However, in a highly competitive and progressively saturated industry like food and beverages, standing out among the crowd of products is deemed a great achievement.

Week by week, countless new offerings hit the shelves. This type of cut-throat competition has compelled the industry to focus on innovative packaging designs that are both aesthetic and functional. Here are some trends anticipated to dominate the food and beverage industry.

Metamorphoses

As the name suggests, metamorphoses are where one design element transforms to become an additional element. This forms an optical illusion that adds visual interest and draws consumers to look at the more intricate designs in the packaging. Brands are awaited to embrace this artistic, Avant grade trend in packaging to make a statement and stand aside from the competition.

Rich and Detailed Packaging

With economic masters predicting a global slowdown on the verge, consumers are anticipated to search for a conception of opulence, luxury, and extravagance in their products. Hence maximalism in packaging design is poised to rage in the upcoming year. As a result, packaging will shift to a more luxurious, intense, attention-grabbing, rich in colours, and filled with detailed packaging.

Retro-futurism

Retro-futurism may seem like an oxymoron but has been gaining traction in recent years. Combining design elements that arouse nostalgia and positive anticipation of the future may work well together. Packaging will involve concepts where designers utilize the current gradient trend as a jumping-off point for creating packaging that matches futuristic and retro design elements to create remarkable designs that appeal to various consumers.