Organic Milk Formula Brand Nutura Expands to Thailand

Nutura Organic enters Thailand through a partnership with CP Foods, offering organic milk formulas for infants and adults, catering to growing health-conscious consumer demand.

FREMONT CA: Nutura Organic, an Australian brand specializing in organic milk formulas, has officially entered the Thai market through a strategic partnership with CP Foods, one of the country's leading food producers. This collaboration has successfully introduced Nutura Organic's range of infant and adult milk formulas to Thai consumers. The launch, which took place between January and March 2024, aims to meet the nutritional needs of people at different life stages with a strong focus on organic, high-quality ingredients.

The initial product launch features Nutura Organic's Stage 1 to 3 infant formulas, available in 800g tins and 66g sachets. These formulas are tailored to support the unique nutritional requirements of infants as they grow and develop. In addition, Nutura Organic has introduced a selection of adult milk formulas that target specific health needs, including products for pregnant women, people recovering from illnesses, and individuals looking to supplement their daily diets with additional nutrients. The broad range of products caters to a diverse consumer base in Thailand, appealing to both parents and adults who prioritize health and well-being.

Jeremy Okraglik, CEO of Nutura Organic, emphasized the gap in the Thai market for organic infant formulas. Despite several multinational brands, organic options have been limited and inaccessible. Nutura Organic aimed to address this gap by offering certified organic formulas produced in Australia, with milk sourced from farms in Gippsland, renowned for their sustainable farming practices. The company uses a unique single spray-drying process that helps preserve the freshness and nutritional integrity of the milk powder, ensuring high-quality products for Thai consumers.

The partnership with CP Foods has been crucial for Nutura Organic’s market entry. With its vast distribution network, CP Foods has played a key role in introducing Nutura Organic to the Thai market. This collaboration has enabled the brand to reach modern trade channels such as hypermarkets and supermarkets, as well as general trade channels, including convenience stores, making Nutura Organic's products widely available throughout Thailand. CP Foods views the partnership as a strategic move to diversify its portfolio by adding high-quality nutritional products that cater to consumers at various life stages, further strengthening its position in the health-conscious food sector.

Thailand’s demographic trends have also supported the successful introduction of Nutura Organic’s products. With an aging population and rising health awareness among consumers, there is an increasing demand for products that support different life stages and address common health concerns. Nutura Organic’s adult milk formulas provide clean, premium nutrition, helping fill dietary gaps, particularly for people who may not be getting enough vitamin D, calcium, and other essential nutrients from their regular diet.

For Nutura Organic, the move into Thailand marks a significant milestone as it establishes a presence in Southeast Asia. By focusing on organic certification, high-quality production processes, and a strong local distributor, Nutura Organic has carved out a distinct niche in the Thai market. The brand’s commitment to offering an organic alternative to traditional milk formulas has resonated with health-conscious consumers.

This successful partnership between Nutura Organic and CP Foods fills a gap in the organic milk formula market. It reflects the growing demand for healthier and more sustainable nutritional products in Thailand. As the market for organic products continues to expand, Nutura Organic’s entry into the country highlights the broader trend of rising health consciousness and a preference for premium, organic solutions.