Food Business Review

Nutraceutical market trends for 2025

Food Business Review | Tuesday, January 07, 2025

In a recent webinar with Euromonitor, which regularly attracts over 1000 registrants, PharmaLinea highlights the following trends to look out for.

Condition management

The industry is witnessing innovative strides in developing nutraceutical products to support individuals living with chronic conditions, such as cancer, cardiovascular disease, diabetes, Parkinson’s, dementia, and so forth, and managing treatment side effects, emphasizing a shift beyond prevention to “during” and “after” care. These products highlight an emerging focus on enhancing quality of life through targeted, clinically supported solutions.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

GLP-1

GLP-1 drugs have rapidly transformed the healthcare and nutraceutical landscape in 2024, with 12% of U.S. adults having used these medications according to the Kaiser Family Foundation survey. This has caused a significant shift in related categories, with weight management supplements declining by 14% YTD according to SPINS, while adjacent markets like protein bars and multivitamins are experiencing growth. Opportunities for brands in this space fall into three key categories:

● Support for GLP-1 Users: Addressing side effects of GLP-1 drugs, such as digestive issues, nutrient deficiencies, and muscle loss, with nutraceuticals.

● Natural GLP-1 Boosters: Nutraceuticals leveraging ingredients clinically shown to enhance GLP-1 production.

● "Fauxzempic" Solutions: Nutraceuticals that mimic the effects of GLP-1 drugs through alternative mechanisms.

Sexual wellbeing

Sexual health supplement growth is driven by strong consumer interest and a notable fulfillment gap. While ITC Consumer Supplement Survey data shows that around 85% of EU consumers are open to using supplements for sexual health, the segment often represents less than 5% of the total market, according to Euromonitor. Addressing this gap requires a two-pronged approach: engaging, stigma-breaking marketing, especially for women, and developing scientifically backed, effective formulations.

Market leaders emphasize the value of combining sexual health positioning with broader benefits like vitality, stress reduction, or menopausal support, creating a comprehensive appeal while reducing stigma.

Cellular health

The cellular health supplement market, centered around NMN and NAD, is experiencing rapid growth globally. High-priced products, such as TimeLine Mitopure and Maripolio’s Liposomal NAD+ are selling ~7,000 units monthly on Amazon, reflecting strong demand despite steep costs. Marketing and demographic shifts are fueling this aspirational category. Consumers are drawn to its promise of longevity and vitality even without immediate effects. Innovation and premium branding continue to drive the segment’s momentum.

Delivery format trends

The spotlight is shifting to soft chews as a promising new delivery format in the industry. Unlike gummies, which remain highly popular but have plateaued in innovation, soft chews offer a significant advantage: a far higher capacity for active ingredients. Additionally, soft chews are manufactured with less heat, preserving ingredient stability and potency. Beyond functionality, they are perceived as more elegant and medicinal, appealing to consumers seeking both efficacy and sophistication.

Marketing strategy trends

Regarding marketing strategies, looking broader than the products themselves, there are 3 trends worth noting: expedited clinical trials, precision health, and promotion through HCP influencers.

● Expedited clinical trials: In the past few years companies have been appearing with innovative models that make clinical trials on nutraceuticals faster, cheaper, and just more accessible, without compromising the results. Consequently, they are able to launch products that immediately have a clinically proven claim and a peer-reviewed publication.

● Precision health: The nutraceutical industry is moving beyond generic offerings toward precision health. Tools like AI are becoming central as more and more consumers turn to self-diagnostics and self-treatment.

● HCP influencers: Promotion through HCP influencers is getting increasingly popular for science-based brands. PharmaLinea started noticing the potential of pharmacist influencers thanks to a successful case study by their client in South Korea who achieved a sellout of over 11 thousand units in 3 days through a campaign with pharmacist influencers.

 

More in News

The production of commercial ovens is essential in all areas of the food service industry, ranging from small cafes to large industrial kitchens. As food trends evolve and consumers prioritize efficiency and sustainability, leading food service equipment manufacturers are refining their designs to develop innovative solutions. Today, commercial ovens are recognized not only as cooking appliances but also as vital tools for enhancing operational efficiency, ensuring consistent food quality, and meeting the demands of emerging consumer markets. The Transition toward Energy Efficiency and Sustainability The two main features of the commercial oven manufacturing line are increased energy efficiency and environmental sustainability. There is a strong demand for energy-saving and eco-friendly products from both businesses and consumers. Kitchen and restaurant companies typically consume high energy and prioritize energy-efficient equipment to reduce operational costs and align with sustainability goals. Manufacturers, therefore, develop ovens with better insulation, heat distribution, and energy-efficient technologies, such as convection or infrared heating. These new developments allow the reduction of cooking times to save energy usage, thus preventing environmental damage. For example, ovens now come with innovative cooking features that change energy consumption based on the load to suit the needs of businesses in terms of energy optimization without compromising performance. Sustainable means more than just energy use. Many manufacturers have developed green production processes, using recyclable materials and emitting less during manufacturing, among other features. With rules tightening regarding environmental impact, much more innovation is anticipated in the industry regarding the transition into green technology, supporting operational efficiency and corporate social responsibility. Technological Progress and Advent of Smart Ovens Technological innovation is a major driving force in the commercial oven market. The integration of smart technology is transforming operations in commercial kitchens, making processes simpler and enhancing cooking precision. Modern commercial ovens are increasingly equipped with Wi-Fi or Bluetooth connectivity, allowing operators to control settings and monitor performance remotely. This also enables access to valuable data on cooking cycles and energy usage. Predictive maintenance is another advantage, as it helps prevent costly breakdowns and downtime. These ovens have sensors and algorithms to identify potential issues before escalating. This feature allows businesses to avoid extensive repairs and service interruptions. Many brands now offer ovens with built-in diagnostic tools that provide real-time information about actual problems. Smart ovens provide better flexibility and customization for cooking. They feature multi-stage cooking, automatic recipe adjustments, and data-driven cooking performance, which increases business efficiency by providing consistent results while minimizing labor costs. These innovations are instrumental in high-volume environments such as large restaurants, hotels, and catering businesses, where consistency, speed, and quality are essential. Understanding Market Demands and Challenges for Future Growth Several general factors impact operations in the commercial oven manufacturing industry, particularly when navigating market demands and changing regulatory frameworks. One of the primary challenges arising from these increasing market demands is greater versatility in cooking applications. As specialized cuisines become more diverse, reflecting various dietary preferences and food trends, commercial kitchens will require ovens that accommodate various cooking methods. The other critical contributor to the prospects of commercial ovens would be the regulatory environment. Increasing food safety standards would also ensure compliance for manufacturers, both locally and internationally, in terms of standards. For instance, in the United States, strict FDA requirements regarding safety and hygiene take a tremendous toll on the cost of compliance. However, this generates innovation, as manufacturers want to create products beyond these regulations that are still cost-effective. Compliance with these changes has prompted manufacturers to design ovens with various functionalities and improved operational efficiencies. Despite these advancements, the ovens remain easy to use and maintain. Additionally, training and support services have become important aspects of product offerings as businesses recognize the need for staff members to be properly trained in using this advanced equipment. The commercial oven manufacturing industry is continuously evolving due to advancements in food technology and consumer preferences. For instance, manufacturers are developing several innovations to accommodate cooking plant-based and alternative protein foods. These include customized cooking programs that optimize temperature and time for various plant-based proteins and multi-functional ovens that offer different cooking modes like steaming, roasting, and grilling. Enhanced moisture control technologies, such as steam injection, help maintain the texture and quality of plant-based dishes. Additionally, smart ovens utilizing machine learning can adapt cooking processes based on user input for better results. Incorporating energy-efficient heating methods, such as induction or infrared, offers quicker and more consistent cooking, aligning with the demand for sustainable kitchen practices. Additionally, as the restaurant sector becomes more integrated with delivery and online platforms, the demand for equipment, especially ovens that can quickly heat food while maintaining quality, is inevitably growing. ...Read more
Artificial intelligence (AI) transforms the grain milling industry by boosting efficiency, precision, and product quality. As global demand for high-quality grains continues to rise, AI offers innovative solutions to optimize every stage of the milling process, from raw grain evaluation to final product delivery. These advancements enable millers to increase yields, minimize waste, reduce operational costs, and consistently meet rigorous industry standards. Revolutionizing Quality Control with AI Technology One significant way AI refines the milling process is through real-time grain quality analysis. Advanced AI-powered imaging and sensor systems inspect grains for size, shape, moisture content, and impurity levels with unparalleled accuracy. Traditional manual inspections, prone to human error and inconsistency, are replaced with automated systems that deliver precise, consistent evaluations. By identifying and sorting defective or contaminated grains early in the process, AI ensures that only high-quality grains proceed to the mill, improving the overall product.  AI optimizes machine performance in milling facilities by utilizing predictive maintenance, which analyzes data from sensors and historical logs to foresee equipment failures before they happen. This reduces downtime, extends the lifespan of machinery, and ensures continuous operations. AI algorithms dynamically adjust milling equipment settings in real time to optimize grinding, sieving, and separation processes, improving particle consistency, lowering energy consumption, and boosting throughput. Additionally, companies like Dalsorb leverage AI solutions to enhance these capabilities and ensure efficient, cost-effective production in the milling process. AI enhances process automation, reducing reliance on manual interventions and increasing efficiency. Intelligent control systems monitor and adjust milling parameters such as temperature, pressure, and motor speeds in response to changing conditions. This dynamic adjustment minimizes errors and enhances product consistency, delivering flour or other milled products with the desired texture and composition. By automating repetitive tasks, AI allows mill operators to focus on strategic decisions and innovation.  Sustainability and Customization in Grain Milling AI supports sustainability efforts in the grain milling industry. AI-driven systems help mills achieve eco-friendly operations by optimizing energy usage and reducing waste. For example, smart systems identify opportunities to repurpose byproducts like bran or husks, minimizing waste and generating additional revenue streams. AI aids energy management by adjusting processes to use power more efficiently, contributing to cost savings and reduced carbon footprints.  Drake specializes in AI-driven solutions that optimize milling equipment performance, enhance operational efficiency, and reduce energy consumption across grain processing facilities. Another transformative application of AI in grain milling is the detection of contaminants and adherence to food safety standards. It enhances product safety and ensures compliance with stringent regulations. By addressing these risks promptly, AI safeguards consumer health and reinforces the reputation of milling businesses. AI facilitates customization in grain milling to meet diverse consumer demands. By analyzing customer preferences and market data, AI can help mills produce specialized flours and grain products tailored for specific applications, such as gluten-free, high-fiber, or protein-rich options. Adopting AI is transforming the grain milling process by improving quality control, optimizing machine performance, automating processes, enhancing supply chain efficiency, supporting sustainability, and ensuring food safety. Through advanced data analytics and intelligent systems, AI empowers millers to operate more efficiently, reduce costs, and innovate to meet evolving market demands. By embracing AI, the grain milling industry sets a new standard for precision, productivity, and sustainability in food production. ...Read more
Global interest in spicy flavors has made dried chili a vital part of food innovation. This trend is influencing how facilities are designed, how flavors are extracted, and how products move from production to the finished product. Precision Agriculture: Laying the Foundation for Consistency Innovation in chili processing begins well before raw material reaches the production facility. Producers are increasingly adopting precision agriculture to bring predictability to the inherently variable nature of heat. Through genetic mapping and DNA profiling, cultivators can now ensure consistent capsaicin levels across harvests, reducing batch-to-batch variability. Post-harvest handling has also evolved significantly. Traditional sun-drying methods, long susceptible to mold growth and uneven moisture retention, are being replaced by automated industrial dehydration systems. These systems apply carefully controlled temperature curves that protect volatile oils and carotenoid pigments, preserving both the intensity of flavor and the vibrancy of color essential for food service applications. How Are Engineering, Digital Systems, and Product Design Transforming Chili Processing? Modern chili processing facilities are engineered to manage the challenges posed by capsaicin-rich materials. Advanced facility layouts incorporate negative-pressure zoning to isolate “hot zones,” minimizing the migration of irritating chili dust. Integrated HEPA filtration systems capture micro-particulates before they spread, while localized dust-collection hoods at grinding and packaging stations enhance worker safety and prevent cross-contamination. Vivatra applies food biotechnology and shelf-life analysis to help processors maintain product stability during industrial processing steps where heat and material stress can affect quality. Machinery design has also adapted to the chemical properties of chilies; non-reactive stainless-steel alloys with specialized coatings resist corrosion and pitting caused by acidic spice residues. To further protect flavor integrity, many processors employ cryogenic grinding, using liquid nitrogen to eliminate frictional heat and prevent degradation of aromatic compounds. Beyond physical infrastructure, a strong digital backbone now underpins safety and transparency. Food service providers increasingly require farm-to-fork traceability, enabled by blockchain systems that allow verification of origin and harvest details via QR codes. Chemical-free steam sterilization ensures pathogen control while maintaining organic certifications, and optical sorting technologies use high-speed imaging to remove substandard chilies in real time. At the product level, innovation focuses on operational efficiency for commercial kitchens. Micro-encapsulated chili powders provide controlled heat release in industrial cooking and baking. In contrast, aseptic chili pastes offer shelf-stable, ready-to-use formats that reduce labor, eliminate on-site processing, and support consistent culinary outcomes at scale. The industry is increasingly adopting circular facility design, repurposing discarded stems and seeds to produce biofuels or concentrated capsaicin for pharmaceuticals. By transforming a "farm product" into a "precision-engineered ingredient," dried chili producers are establishing a model for future food service infrastructure. ...Read more
The success of a food service establishment often relies on its physical environment. Modern food facility design has evolved beyond simple kitchen planning to incorporate architecture, behavioral science, and advanced technology. By rethinking the design of their facilities, operators are attaining greater efficiency, safety, and culinary innovation. How Does Flow Become the Foundation of Innovation? At the core of any high-performing kitchen lies spatial intelligence. Traditional kitchen layouts often create operational bottlenecks where staff intersect unnecessarily, resulting in delays, inefficiencies, and heightened safety risks. Contemporary kitchen design addresses these challenges by prioritizing seamless movement and clarity of purpose across all zones. Modern facilities adopt linear or zone-based configurations that establish a unidirectional workflow, commonly described as a dock-to-dish pipeline. Integrated Culinary Systems (ICS) brings culinary R&D expertise into facility planning to help brands optimize workflow efficiency while maintaining operational integrity. Ingredients transition smoothly from receiving and cold storage through preparation, cooking, and service without backtracking. Equally critical is the separation of clean and dirty cycles. By designing distinct pathways for plated food and returned dishes, modern kitchens significantly reduce the risk of cross-contamination while improving speed and hygiene. This emphasis on flow extends beyond layout into compliance and safety. Regulatory requirements such as HACCP, OSHA, and local health codes are no longer afterthoughts but integral design principles. Hygienic zoning, seamless flooring with coved bases, and antimicrobial wall finishes minimize bacterial harbor points. Automated traceability systems at receiving docks digitally log ingredient origins and temperatures in real time, simplifying audits, recalls, and compliance management. Operational Excellence Through Efficiency, Technology, and Adaptive Service Models Kitchen efficiency today is defined by precision and adaptability, where even seconds are treated as valuable operational currency. Ergonomic engineering plays a vital role in reducing physical strain on staff while maximizing productivity. Point-of-use storage places refrigeration and dry goods within immediate reach of the cooking line, significantly reducing unnecessary movement and fatigue. Modular equipment mounted on heavy-duty casters, combined with quick-disconnect utility lines, allows kitchens to reconfigure layouts rapidly in response to menu evolution or seasonal demand. Brandjam Data drives actionable consumer insights for beverage alcohol brands by activating first-party data from live experiences and distillery interactions. Technology integration further elevates operational performance, transforming kitchens into intelligent, data-driven ecosystems. Internet of Things (IoT) sensors continuously monitor critical parameters such as freezer temperatures and oil quality, proactively alerting managers before failures occur. Automated Kitchen Display Systems replace paper tickets with real-time analytics, synchronizing prep times so that every component of a dish is completed simultaneously. Energy efficiency is also enhanced through demand-controlled ventilation systems that automatically adjust airflow based on heat and smoke levels. Innovative facility design enables new service models that drive profitability in the modern foodservice landscape. Ghost and cloud kitchens are purpose-built for delivery efficiency, prioritizing courier flow over traditional front-of-house elements. Omnichannel integration has become standard, with dedicated pick-up portals and secondary prep lines for mobile and online orders. These design strategies ensure that dine-in guests and delivery customers are served efficiently without competing for the same resources, positioning the facility for long-term scalability and resilience. Modern food facility design now plays an active role in a brand's success. Prioritizing flow, integrating smart technology, and designing for flexibility help operators lower labor costs, reduce waste, and create a better environment for their teams. In a competitive industry with narrow margins, a well-designed facility serves as a platform for innovation. ...Read more