New Progress in the Food Packaging Sector

The varying trends in consumer behavior have modified packaging significantly. However, many relevant trends are still being used with new additions making packaging more sustainable.

Today, consumers are very well-informed and aware. However, the producers and consumers are precautious about the ingredients used and their processing when it comes to food. The varying perception of consumers has influenced several packaging trends.

This article sums up five advancements in food packaging arising from the processing end ruling in 2020.

Clean labeling

While purchasing a packaged food item, customers derive its information from the labels. PMMI reports that around 91% of consumers believe that the products that contain identifiable ingredients are healthier. Therefore, clean labeling strategies offer details of the elements and nutritional content from the labels to the consumers to meet the customers' expectations.

Plant-based components

Alongside plant-based food, plant-based packaging is also increasing in demand. Moreover, countries aim to reduce landfills to the maximum, which invites the adoption of recyclable and compostable packaging materials.

Lifestyle food

With increasing health consciousness among consumers, food items that ensure bone and brain health, body weight, and overall energy are high in demand. In addition, it is also seen that snacks are quickly replacing meals as they come in portion sizes and are healthy too. Furthermore, to make them portable and more convenient to consume on the go, stand-up pouches and resealable containers are trending in 2020.

Sustainability

Keeping the sustainability of the packaging is another trending aspect in the food industry. Companies now aim to serve the farm on plates, i.e., serve fresh organic food directly from the farms, to meet the health quotient demand of the consumers. Simultaneously, the focus is also being laid on biodegradable materials. Such materials are crucial to maintaining the freshness of the food and reducing the damage caused to the environment.

Tracking and tracing

Fraudulent activities are now distributed everywhere, and the food industry isn't an exception. Contamination and use of low-quality or harmful ingredients, replacing the healthy and costlier components, are common today. Yet, the companies must comply with FSMA and hold a secure position in the market. So companies are using new technologies like QR codes to connect to the customers.

Therefore, it is seen that the varying consumer trends have largely affected the packaging trend, which in turn has added to the loyalty of consumers. Thus, the recent developments in food packaging are not just in favor of earning more profits but are devised in a way that can solve consumer queries and gain sustainability.