Nature's Truth Is "1 in Independent Pharmacy for Fourth Straight Year

BOHEMIA, NY –Piping Rock Health Products, LLC proudly announced that its brand Nature’s Truth® is once again the number one vitamin brand in Independent Pharmacy. This marks the fourth consecutive year Nature’s Truth has achieved the top spot, according to proprietary PAC™ data from HRG (Hamacher Resource Group, Inc.) through September 30, 2024.*

Nature’s Truth also remains the #1 brand in the Independent Pharmacy subcategories Single Letter Vitamins, Herbals & Botanicals, Specialty Supplements, and Mineral Supplements, increasing share in all subcategories. Nature’s Truth’s share of the Vitamins & Dietary Supplements subcategory increased from 24% in 2023 to nearly 31% in 2024.*

“Our commitment to innovation and creating unique, standout products is what drives our brand’s consistent growth year after year in the independent class of trade,” said Rich Scoza, VP of Customer Development & Strategic Planning for Nature’s Truth. The vitamin brand proudly services independent pharmacies through its wholesale partners, offering premium-quality supplements at exceptional value, complemented by tailored and comprehensive marketing programs.

Piping Rock Health Products was honored as a Top 10 Supplement Manufacturing Company of 2024 by Food Business Review and was featured on the cover of its special Supplement Manufacturing issue in July. Nature’s Truth received several Taste for Life Essentials Awards this year as well, for its great-tasting Magnesium Glycinate, Ashwagandha, and Elderberry Gummies.

HRG partners with national and regional pharmaceutical wholesalers to supply category management and visual merchandising services to independent pharmacies across the country. To distinguish the top brands in the vitamin and dietary supplement category, HRG utilizes their proprietary PAC™ data, which combines drug wholesaler withdrawal data, nationwide sales data, and performance analytics, which is a strong indicator of independent drug store sales. Nature’s Truth earned the top spot in Vitamins & Dietary Supplements in 2021, 2022, 2023, and now again in 2024.