Natural Vitality® CALM Raspberry-Lemon Magnesium Powder Wins 2025 Product of the Year

BOHEMIA, NY – While everyone is staying CALM, Piping Rock Health Products, Inc. is  overly excited to announce its premier supplement brand, Natural Vitality®, has won Product of the Year for its CALM Magnesium Citrate Raspberry-Lemon Powder in the VMS category!

Product of the Year, the largest consumer-voted award for product innovation, is determined by Kantar’s survey of 40,000 American shoppers and helps consumers identify the best products while celebrating quality and innovation.

Natural Vitality’s CALM Raspberry-Lemon Powder is more than just a magnesium supplement—it’s a complete experience for the health-conscious consumer. Simply mix this flavorful powder with warm water, and watch as it fizzes and bubbles to life, creating a soothing, effervescent drink that’s as fun to make as it is to sip. The fizz transforms the blend into a highly absorbable Ionic Magnesium Citrate—a powerful combination of citric acid and magnesium carbonate that is easily absorbed by the body.

An established leader in the natural wellness space since 1982 and favorite among consumers, Natural Vitality has earned its spot as the #1 Magnesium Powder Brand.** With a mission of supporting overall health and well-being, Natural Vitality identified the need for a high quality, water-soluble magnesium supplement designed to help people find their calm.*

“Natural Vitality has redefined how people enjoy their daily magnesium and is a trusted favorite among consumers,” said Kimberly Vigliante, senior vice president of sales and marketing for Piping Rock Health Products. “Our CALM Raspberry-Lemon Powder is more than a magnesium supplement; it’s a calming experience.* We are honored to have it named Product of the Year and are excited for the year ahead as we launch new, innovative formulations to bring even more calming experiences to our customers.”

Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar.