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Food Business Review | Tuesday, August 17, 2021
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While every food and beverage industry sector is becoming more tech-centric, the bakery industry is no different. Adopting point-of-sale technology might help bakery owners take the lead in their local market when the competition heats up.
FREMONT, CA: The bakery segment accounts for a sizable portion of the food and beverage business. Numerous factors in a bakery require specific care yet are frequently overlooked while the bakery owner is preoccupied with the overall operation. As a result, a little technological aid is beneficial to everyone. Adding technology to bakeries can be helpful on a variety of levels. For instance, a bakery point-of-sale system streamlines the ordering process, delivery, takeaways, and inventory management. This article will discuss the various elements that a bakery point-of-sale system needs to perform all of these tasks swiftly and effortlessly.
A bakery management system should be sufficiently strong to manage all bakery processes efficiently. From online orders to inventory management, the bakery POS should assist bakery owners in taking care of everything. The following are some features to look for in a bakery management system.
Advanced Reservations Module: A bakery point of sale system must include a booking function. Bakery orders are created fresh and typically take time to prepare. To ensure on-time delivery, bakers must be notified of charges in advance.
A decent bakery management system enables bakery owners to take customer orders in advance and eliminates the burden of maintaining a separate document for each order. Additionally, it allows bakery owners to create reminders and notifications to deliver orders on time.
Integration with CRM: Birthdays and anniversaries are the primary drivers of any bakery's business. A bakery management system's CRM module collects this customer data from different sources and centrally updates it in a single location.
The eating patterns of customers can be determined using their order history data, which enables bakery owners to send targeted SMS and email advertising. Managing loyalty programs becomes easier when they understand their target customers' preferences.
Additionally, the CRM feature is an effective marketing tool for bakeries. Now that bakery owners know their customers' birthdays and anniversaries, they can send them unique wishes and establish a personal connection. Additionally, bakery owners can increase client happiness by offering them tailored discounts on their bakery products on their special days.
Management of Shelf Life and Recipes: Inventory management is crucial for bakeries due to the perishable nature of the majority of raw materials used to prepare bakery products. As a result, it is necessary to ensure that these perishable foods are used before their expiration date and do not go to waste. A bakery management system ensures that perishable products are used first and that customers receive the freshest products possible, resulting in improved shelf-life management.
Additionally, consistency is a critical aspect to consider. A bakery POS's recipe management feature keeps track of the components used to prepare each dish, ensuring that each item has the same taste and consistency. Additionally, because this feature directs bakery owners to follow a standard recipe, it helps keep food expenses down.