How to Analyze the Future of Wine

The impact of climate change on the wine industry is one of the big macro-factors that have captured the public's attention in recent years. As a result, new wine regions are being established at latitudes previously unsuitable for winemaking.

Fremont, CA: Exactly a decade from now, the wine industry will likely look very different from what it does today. How we drink and enjoy wine will likely continue to change at an accelerated rate due to many important factors, including China emerging as the next great wine nation, climate change, and the widespread acceptance of technological change by growers, winemakers and retailers.

Technology in the Vineyard

It's no secret that winemakers and grape growers are embracing innovative technologies such as drones and robots in the vineyard much sooner than most expected. Advanced technology plays a vital role in improving and informing the growing process in no small part. It is possible to achieve breakthroughs in soil management and determine the best time and amount of watering for vines by installing sensors in the ground, for example.

Climate Change and the Emergence of New Wine Regions

The impact of climate change on the wine industry is one of the big macro-factors that has captured the public's attention in recent years. As a result, new wine regions are being established at latitudes previously unsuitable for winemaking.

Sustainability and the Popularity of Eco-Friendly Wines

Regarding sustainable farming methods, winemakers are beginning to adopt them. Some use solar power in their wineries, while others adapt their logistical supply chains to minimize their carbon footprint. A high-profile producer who has embraced the sustainability trend is Torres, a Spanish company that has embraced everything from hybrid vehicles to solar panels.

New Taste Trends

It is possible to observe changes in taste trends in China. Before recently, Chinese consumers purchased only red wines, typically prestigious wines from high-end producers in places such as Bordeaux and Burgundy. Moreover, domestic Chinese producers have also focused on red grape varieties, such as Cabernet Sauvignon.

Innovations in Packaging and Bottling

We may soon be able to say goodbye to 750 ml glass bottles. The new, single-serve wine bottle is becoming more popular. At the same time, drinking "wine in a can" or "wine in an aluminum bottle" has become a common practice. Currently, canned wines make up a very small percentage of the global wine industry, and new brands of canned wines continue to emerge throughout California. Increasingly, shelves are filled with boxed wines, perceived as more portable and convenient than glass bottles.