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Food Business Review | Friday, January 17, 2020
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IoT and Blockchain increase food quality and transparency in the supply chain. Food manufacturers are also adopting these new technologies to attract new customers and maintain their position in the market.
Food is an essential component of sustaining human life. Globalization has set the stage for broader markets and allowed access to exotic foods, increasing food distribution in scale.
However, food production and transportation companies must meet the customer's desire for fresh food. Food organizations also have to reach the consumer's need for more ethical products.
Blockchain and IoT require to Converge for Better Food Traceability.
Lately, the leading companies have turned to technological solutions to improve their logistics, enhance customer experience, and build long-term consumer relationships to increase profits. In addition, the technologies are used for strengthening trust and transparency with traceability solutions within the food chain in a company.
Improving Food Traceability
Tracing a food chain is not plain as it involves many steps such as harvesting, quality checks, transportation, packaging, and many more. These actions can be minor and discreet, but sometimes, a company may head into problems.
Internet of Things (IoT) & blockchain technologies are supporting organizations to reduce the transparency problem and improve transportation. For example, IoT helps track the technical issues and malfunctions in a supply chain, and Blockchain takes care of food traceability. It allows the customers to see every recorded data, and they can also track their food from the place of origin.
How IoT and Blockchain can be Utilized in Practice?
Blockchain and the IoTs can be used in different methods to improve food traceability
• IoT can enhance food quality by regulating lighting, watering, temperature, air conditioning, and many more. The technology can create favorable conditions for plant growth before picking and shipping them.
• IoT can also be used to examine the food on the production line to ensure that it meets the food standards.
• Food waste can also be decreased because, with computer vision, it will become easier to sort out the spoiled products in time.
• IoT also assists in monitoring food while in transportation. If the food can break while traveling, a sensor-equipped monitor will notify the condition in real-time during delivery.
Using all these technologies in the industry, the retail food market has become highly competitive. As a result, businesses are ready to take risks and implement new techniques to track new customers, save the current ones, and maintain their reputation in the market.
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