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Food Business Review | Wednesday, January 29, 2020
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Technology has covered everything from the food we eat to the quality of food we order!
Today the impacts of digitalization are easily visible in every sector, such as retail, customer services, production, and manufacturing; the science behind this is the generated data collected from every possible medium and processed into valuable analysis to transmit across various channels for the further benefits. Likewise, in the case of food and beverages, advanced technologies are contributing to reshaping the ways of eating, drinking, and even cooking. In the recent digital years, the food service industries are adopting data analytics to improve their quality and improvise the offerings for customer satisfaction.
• Delivery Options
The explosion of technology has changed access to food and introduced us to numerous applications for fast and accurate food orders. The data logic rests between the time of food order by the customer until the delivery at their home. The employment of data like name and ratings of the restaurants, time taken for preparation, tracking of the food once it is out for delivery, and even the feedback system are available online on our mobile. Meanwhile, AI and machine learning can improve the process by analyzing and calculating for better strategies.
• Supply Chain Transparency
Implementing a data system in the entire operation allows the business to be more transparent, building customer trust. It enhances the insightful visibility of the company and highlights the areas for improvement; the solution automatically provides efficiency and better performance. The supply chain transparency can support the organization track the food stocks or the contaminated food for secure and quality food service.
• Digital Experience
There are no more days; the customer only had to select from the given dish list of a particular restaurant. The data access from various restaurants at a time in a single portal gives the benefit of multiple menus. Actually, for dining out, instead of traditional booking ways and waiting for services, customers prefer to pre-book the dates according to their seat preference.
Technology is the critical player in the transforming world around us, dominating most industry demands. Data applications are no longer a surprise factor with the fast growth in data generation. And here, the rapid growth refers to new opportunities and innovations for the excellent food experience.