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Food Business Review | Tuesday, February 21, 2023
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With 90 percent of Americans failing to consume the required eight servings of fruits and vegetables, Jenna Bush Hager and Amazing Grass provide alternatives to the age-old "eat your fruits and vegetables" dictum.
FREMONT, CA: "I'm thrilled to partner with Amazing Grass as it challenges Americans to 'Get Your Greens," says Bush Hager. The age-old mealtime advice to "eat your fruits and veggies" sounds in the ears of many Americans as they make resolutions for the new year. Humans can all recall a time when they turned a corner with a particular fruit or vegetable. There is a ready solution for people who are now confused about how to consume the recommended eight servings each day. Incredible Grass, the category-leading greens brand and a division of Glanbia Performance Nutrition, is on a mission to make supplementing the consumption of whole fruits and vegetables simple and practical. Organic, nutrient-dense Amazing Grass Greens Mix powders can be easily added to water for on-the-go consumption or integrated into a smoothie or recipe to sneak greens into the daily diet.
"As a busy, working mom of three, I turn to Amazing Grass for an easy solution to support proper nutrition on a day-to-day basis, even when I'm on the go. It's incredible how much better I feel after making this simple choice in my routine, which is why I want to challenge more Americans to discover the nutrients in Amazing Grass Greens Blend as a way to boost their wellness," adds Hager.
With barely 10 percent of Americans consuming the recommended eight daily portions of fruits and vegetables, Amazing Grass urges consumers to "Get Your Greens" with a countrywide campaign. This winter, television celebrity, and supermom Jenna Bush Hager will share her personal experience in obtaining her greens with Amazing Grass on Instagram (@jennabhager), offering dietary hacks and healthy practices.
With the nationwide "Get Your Greens" challenge, Jenna Bush Hager and Amazing Grass will distribute 250 free Amazing Grass Greens Blends to people who wish to join the drive to consume more fruits and vegetables. For a chance to earn a free Greens Blend product, visit the "Get Your Greens" Instagram post on one of two accounts - @AmazingGrass or @jennabhager - and then share a hilarious or touching story about a fruit or vegetable transformation using the hashtag #GetYourGreens.
"Charting a realistic path to wellness begins with how we nourish ourselves, ensuring we consume nutritious ingredients that support a balanced diet, digestive health, and immunity," says Erica Morris, brand director, Amazing Grass and Glanbia Performance Nutrition (GPN). "Through this exciting partnership with Jenna Bush Hager and surprise Amazing Grass giveaways for consumers, we hope 'Get Your Greens' will help people incorporate their fruit and veggie-powered nutrients in a way that's easy to implement and will help them feel their best this year and beyond."
Incredible Grass Greens Blend is gluten-free, contains no added sugar, and is high in fiber for digestive health and vitamins C and K for immunity. Each variety of the Amazing Grass Greens Mix contains at least one complete serving of fruits and vegetables that have been carefully selected for their nutritional value and convenience. The convenience of adding a scoop to your water bottle, stirring it into your beverage, or mixing it into a smoothie makes it a convenient on-the-go option for many types of hectic lifestyles. Each product is plant-based, certified organic, created with non-GMO ingredients, and nourishes the body with natural foods.
Amazing Grass products are available online at amazinggrass.com, Amazon, and the majority of other online merchants, in addition to a natural product, specialty, and mass retail stores, gyms, and fitness facilities.