“We must recognize that 500 milligrams of an active ingredient is not necessarily better than 300 milligrams if the latter is absorbed ten times more effectively,” states David Garner, CEO of Molecular Health Technologies. This essential principle—that absorption is more critical than mere ingestion—drives the modern dietary supplement industry.
At the forefront of this burgeon is Molecular Health Technologies (MHT), a vertically integrated dietary supplement manufacturer and distributor that challenges traditional dietary supplements and delivery systems. The firm creates solutions incorporating conditionspecific ingredients to ensure that the active compounds in supplements are more bioavailable and effectively absorbed, thereby maximizing their health benefits.
The Bioavailability Advantage
MHT’s commitment to superior absorption and bioavailability is evident across its product range. A standout example is NovaSOL®, a patented micelle technology that transforms fat-soluble ingredients into water-soluble ones. This conversion significantly improves the absorption and effectiveness of ingredients like curcumin and coenzyme Q10, which are notoriously challenging for the body to absorb.
Building on the success of NovaSOL®, MHT has introduced the Self Nano Emulsifying Dietary Delivery System (BioSNEDS„¢). Utilizing natural, clean-label lipids, (BioSNEDS„¢) technology forms a bilayer that protects active ingredients, ensuring optimal absorption. The system enhances solubility and permeability, minimizes degradation in the liver, and delivers active compounds directly into the lymphatic system in a homogeneous state.
Beyond these, MHT also invests in alternative delivery methods such as soft gels, liquid tinctures, and oral dissolving strips. These innovative offerings compete directly with traditional delivery systems like tablets and capsules. For instance, MHT’s oral dissolving strips can be consumed as a drink or placed on the tongue, significantly diverting from conventional supplement delivery systems. The strip’s advanced formulation and ease of use ensure that it can be carried anywhere and consumed on the go, enhancing the consumer experience and addressing issues of pill fatigue.
“The key is not just having absorbable ingredients but delivering them in ways that align with today’s on-the-go lifestyle,” adds Garner.
MHT further ensures that the average consumer knows supplement absorption can vary based on formulation. The company leverages its formulation and product consistency expertise to maintain uniformity across global sourcing and manufacturing processes, advocating for the end goal—better absorption and bioavailability for all consumers.
One of MHT’s success stories involves a major pharmacy chain and hospital contract company. Facing delays in fulfillment and delivery due to their bulk soft gel approval process, the company sought a reliable partner. MHT’s solution was to streamline the testing process using the company’s approved labs, ultimately becoming company’s preferred soft gel manufacturer. Starting with just one product in the summer of 2022, MHT now manufactures nearly 15 of the company’s major branded products.
We must recognize that 500 milligrams of an active ingredient is not necessarily better than 300 milligrams if the latter is absorbed ten times more effectively
Keeping Up with Market Demands
MHT is highly responsive to market shifts, a trait that was particularly evident during the COVID-19 pandemic. Initially focusing on immunity products, the company quickly pivoted to address the rising demand for supplements targeting anxiety and sleep disorders, which became more prevalent during and after the pandemic.
One of MHTs notable innovations in this area is an antistress product derived from the Kanna cactus, a natural ingredient traditionally used and indigenous to South Africa for its calming properties. MHT has incorporated its proprietary Kanna (MHT trademarked Sebrium DCD®) into various delivery systems, including gummies, soft gels, and strips, offering consumers a range of options to help manage stress. This ingredient is also a key component in MHTs enhanced sleep formulations, which provide a more holistic alternative to traditional melatonin supplements by calming the mind and easing the transition into sleep.
MHT has also ventured into the weight loss market, expanding its focus and offering natural alternatives to drugs like Cosentyx and Wegovy. One such alternative is Berberine, a glucose modulator. It is typically difficult for the body to absorb, so MHT has enhanced Berberine’s bioavailability (trademarked BerberiSOL,¢) through advanced formulation techniques backed by pharmacokinetic studies, integrating it into highly effective weight-loss products. To further enhance the dieting experience, MHT has paired Berberine with anti-stress ingredients, creating a comprehensive solution that not only supports weight loss but also helps alleviate the anxiety and irritability often associated with dieting. (See www.gozenbody. com).
Ensuring Quality and Safety
MHT acknowledges that many health issues, including immune function and inflammation, originate from gut health. Recognizing this, it offers a range of prebiotics, postbiotics, and other gutsupporting ingredients designed to help consumers maintain a healthy digestive system and overall well-being.
The company also recognizes the skepticism surrounding the supplement industry, often driven by pharmaceutical lobbyists. To counter this, it ensures that its manufacturing processes meet stringent FDA standards. MHT’s UL-certified, FDA-registered facility undergoes regular audits, and all ingredients are third-party lab-tested to guarantee their quality and purity. This commitment to rigorous testing and compliance gives consumers the assurance they need when choosing supplements.
Looking ahead, MHT is poised to continue its innovation and expansion. The company is gearing up to launch a new longevity product and plans to roll out an enhanced formulation of ID Life’s top-selling sleep strip by early 2025. With a steadfast commitment to effective, high-quality supplements, MHT is meeting current consumer needs and setting the stage for the industry’s future. As MHT grows, it is well-positioned to lead the dietary supplement industry into a new era of health and wellness, reinforcing brand trust and consumer loyalty.
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