Food Business Review

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our Food Business Review Advisory Board.

KSG

Darren Kelly, Head of Coffee

Is The Phrase Specialty Coffee Reliable?

The phrase Specialty Coffee is being used quite loosely these  days. The definition is as follows;  “Association of America (SCAA), coffee which  scores 80 points or above on a 100-point scale is graded  “specialty.”[1] Specialty coffees are grown in special and  ideal climates, and are distinctive because of their full cup taste and little  to no defects” 

CREDIT “THESPECIALITYCOFFEECOMPANY.COM” 

So there is a scoring system, in which any coffee that scores 80 or  above is classed as specialty grade coffee. This seems logical and reliable,  right? But it isn’t.

 Coffee goes through many important steps before you eye it up in  the cup in front of you. Three incredibly important steps are harvesting,  roasting and brewing. These three processes have an immense impact on  the final flavour of the cup.

 The score attached to the coffee is awarded before roasting, or  brewing, not after. A roastery can buy some of the highest scoring coffee  in the world from a producer. That roastery could accidentally burn it,  the café then purchases it from the roastery, already burnt. They end up  making a mess of the brew. You, my friend, are now the proud owner of a  €5 cup of coffee, which tastes like an ashtray.

Coffee goes through many important steps before you eye it up in the cup in front of you

 

It is easy for roasters and cafés to buy in 80+ coffees and  throw a sign in the window. What’s difficult is roasting it  correctly, dialling in every morning, weighing every shot of  espresso, constantly cleaning your equipment and, generally, just  being a great roaster and barista. Remember, that score is the  potential that the coffee can reach, which is only made possible if  the proper care and attention is given to the beans. A well looked  after 79 rated coffee can easily taste better than a neglected 85  rated coffee. So non-speciality can taste better than speciality,  which seems extremely counterintuitive. 

The term speciality coffee is  only relevant to the end consumer if  every roaster and barista working in  speciality coffee shops around the  world have been given the training  and resources to allow them help the  coffee reach its potential. That is being  generous and assuming every barista  even given the infrastructure would  give the coffee the TLC it needs to do  so; it is easy to neglect quality when  there is a giant queue in front of you. I  know I have been guilty of it once or  twice during my time as a barista. 

The SCAA score sheet has its benefits: it is essential for green  buyers and coffee producers. The scoresheet then turns into a  guide for Roasters and coffee shops to use as a menu.

 To find a solution, we should look to the food industry’s  Michelin Star. As a restaurant, you could buy the best and most  expensive ingredients in the world, but that is far from enough  to be recognised by the prestigious guide. People are in awe of  restaurants that make it on that list, and have instant respect for  any business on it. The equivalent of that in the coffee industry  would be exciting; it would offer an easy way for tourists and  locals to find the most deserving coffee shops in the city, rather  than looking for “speciality coffee” which doesn’t guarantee  nicely roasted coffee or a well-made brew. 

Imagine how nice a Michelin guide would be if we had it  for coffee shops. It would give coffee shops something to work  towards, improving standards across the board, and it would also  be a reliable guide for people to experience the best coffee the  world has to offer. 

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.