Creating a Moment of Joy in Every Jar

Dan Taylor is President of The Batter to Platter Company, the creator of Jar Joy, a dessert brand found on more than 7,000 store shelves and restaurant menu boards across the U.S.

The gap in today’s single-serve, ready-to-eat dessert market is driven by a more sophisticated consumer’s desire for a truly unique chilled dessert treat experience that’s affordable. Consumers want to indulge and reward themselves with a high quality multi-layered convenient snack that’s different. It’s an opportunity for consumers to escape the hectic pace of today’s life with a tiny little vacation, what we like to call a moment of joy. This is exactly why Jar Joy was created in fact to deliver a consistently high quality driven unique dessert snack offering to a well-deserved market. This market extends not just to traditional retail store shelves but also to food service channels galore as a quick serve dessert solution. Fast, friendly and ready to eat, simply add a spoon and enjoy.



We focus our efforts on building truly unique dessert offerings on store shelves and restaurant menu boards alike, creating sweet treat experiences that are different, convenient and designed to bring that moment of joy to consumers wherever they choose to enjoy them. Intentionally, our culinary team led by our French developer Melissa has a proprietary knack for customizing sweet treat creations on our automated jar fill lines. On a regular basis, I am approached by businesses seeking both branded and co-manufacturing partnerships to enhance their market positions in this space.

Our capabilities are top in the industry, ensuring food-safe manufacturing and scaling with precision, quality and safety, while supporting our continued focus on unique dessert offerings, creativity and the next best surprise and delight of a recipe in our jar. Lastly, this is a movement of joy and gratitude from the internal culture of our company outward to our key wholesale partners and consumers alike. We dare the key decision makers to challenge the status quo in your assortment today with an exploration into what Jar Joy can offer for a life-long consumer connection as our movement continues to grow. I challenge the team with an endless pipeline of creativity and dreaming for the next best surprise and delight of a recipe in our jar.