Authentic flavor doesn’t begin on a plate. It begins with a memory. The richness of a polvorón or the golden crust of a pastelito de guayaba can instantly transport many in the Hispanic community back to their childhood kitchens. Yet preserving that cultural connection at scale— especially in the world of food distribution—isn’t easy. Most large distributors are built for efficiency and prioritize volume. Somewhere between the warehouse and the kitchen door, the essence of a dish—what makes it feel like home—can quietly slip away. Santiago Sierra knew this all too well. Long before founding DeliParva, a premium distributor of Latin bakery products, he was a partner in a busy restaurant in Orlando. There, he witnessed the power of good food to bring families together and reconnect them with their cultural roots. “I quickly learned what shows up at the back door decides what happens at the front,” says Sierra, CEO. “And if distributors fell short, chefs were left to compromise on freshness, flavor and sometimes on the traditions they set out to honor.” That realization became the foundation of DeliParva. DeliParva bridges the gap between scale and soul. From artisanal empanadas to staple ingredients that rarely appear on conventional supplier lists, the company delivers more than inventory—it provides continuity. For the small and mid-sized Hispanic restaurants it serves, each shipment is an assurance that what reaches the plate still carries the warmth of home. That promise is supported by a catalog of over 300 traditional Latin snacks SKUs, serving a broad and culturally rich clientele that includes bakeries, restaurants, hotels, supermarkets, schools, universities, stadiums and arenas. Whether it’s tequeños, cachitos, croissants, or dulce de leche pastries, each product is crafted in FDA-, USDA-, and SQA-certified facilities, ensuring the highest safety and quality standards. And just as important, every partnership is nurtured with service that speaks their language, literally and culturally. One example is DeliParva’s partnership with Juan Valdez, one of Colombia’s most recognized coffee brands and its first major franchise client in the U.S. Securing the relationship required sourcing dozens of specific products, navigating supplier negotiations, coordinating approvals and managing logistics while staying true to the brand’s cultural expectations. To this day, DeliParva supplies Juan Valdez locations throughout Florida using its fleet, adapting to the brand’s ongoing expansion with flexible delivery and personalized service.