Tea Extract Provide Solution to On Going Customer Demand

Renji Gunadi is a Commercial Manager for tea products at PT. Haldin Pacific Semesta (Haldin), a food ingredient company specialising in manufacturing extracts and essences, is based in Indonesia. He aims to provide better solutions for food and beverage manufacturers in fulfilling customer demand. Together with him is Taufiqurohman (Taufiq), Research and Development Manager for tea products at Haldin. As a Research and Development Manager, Taufiq always provides several alternative products to cope with current customer demand and market trends. By having Renji handle the front-end and Taufiq support the back-end business, both have formed the strongest matches in tackling customer problems.

Consumer Health Awareness on Food & Beverage Consumption

Since the pandemic ended, consumers have developed a higher health consciousness towards food and beverage products. Consumers are looking for a way to maintain or improve overall health conditions while at the same time maintaining food indulgence. Riding this healthy trend, food and beverage manufacturers launch various products that feature various health labels and benefits, such as 100% natural energy drinks, gut support, immune boosters, sugar reduction and fat reduction. This becomes the context for the development of 100% natural pure black tea powder extract, the usage of tea essence as a natural aroma booster and the usage of tea extract for various functional beverage applications.

Rising demand for healthier products increases the inquiry of natural food ingredients because a lot of food ingredients come from a mixture of other ingredients that cannot be claimed as natural. Hence, this 100% natural pure black tea powder extract provides the solution. Without any added carrier, tea extracts can be used as a natural food ingredient, helping food and beverage manufacturers to develop 100% natural products.

The next case is responding to the significant demand for similar indulgences of healthier products to regular products. Tea essence can boost the aroma of authentic floral tea while maintaining the initial taste of the beverage application. Tea essence is considered a natural aroma booster without added carrier, which assists food and beverage manufacturers in coping with the current demand.

"Rising demand for healthier products increases the inquiry of natural food ingredients because a lot of food ingredients come from a mixture of other ingredients that cannot be claimed as natural"

Lastly, the spike in demand for various functional beverages inspires many food and beverage companies to hone their creativity to enter this segment. In order to support food and beverage manufacturers, functional food ingredients become a necessity. For instance, green tea extract contains polyphenols, tannin, and catechin, which provide our body with numerous benefits as antioxidants. Another example is multipurpose black tea extract, which serves as a flavor enhancer or masks the taste of other functional food ingredients. Many functional food ingredients have extremely strong tastes or odors that not everyone is a fan of.

To put it in a nutshell, our experiences told us that there are several things that food ingredient companies should pay attention to, which are understanding customer pain & gain, customer expectations and how our product can be a solution to them. This understanding will. This understanding will dramatically increase the rate of successful product development and provide the right ingredients for the right consumer product.