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Unless you’ve been hiding under a rock, you’ve probably been hearing a lot about ChatGPT and Artificial Intelligence (AI). AI has taken the world by storm, and for good reason. This exciting technological advancement is coming to fruition in ways that will revolutionize the way we do business. From customer service to product recommendations, AI has been driving efficiency and profitability in a variety of industries. If you’re not already experimenting with AI, you’re falling behind.
At Nekter Juice Bar, we sell freshly made juices, smoothies, and acai bowls crafted with whole, natural ingredients. As a restaurant, one of the most exciting areas of AI is the use of loyalty programs. With AI, restaurants like us can analyze customer data to create personalized rewards and incentives that keep customers coming back. For example, AI-powered systems can be used to track customer behavior and provide personalized incentives such as free items, discounts on future orders, or just a “we miss you message” and choose what to send based on each customer’s individual likelihood to visit. This can help restaurants increase customer loyalty and sales while keeping discounts to a minimum. Another great AI advancement that has gotten exponentially cheaper and better over the years is Chatbots. Chatbots can handle a variety of tasks, from answering frequently asked questions to help customers with more complex issues or escalating major issues to a human agent, all without the need to eat, sleep, and take breaks. This frees up employees to focus on more pressing matters and allows businesses to operate more efficiently. At Nekter, we are using AI to quickly, accurately, and easily address customer reviews and complaints without resorting to the dreaded formulaic responses we all know and hate. All of this is extremely important in a world of constantly increasing inflation and minimum wages. "Businesses that fail to adopt AI risk falling behind their competitors. AI is the only cost-effective way for most businesses to provide better customer service, generate personalized content, and improve internal operations - the best way to increase efficiency, drive profitability, and ultimately grow a Jon Asher business" The most spectacular area where AI has become surprisingly advanced is in the image and video generation. The first time you use DALL•E to create a virtually lifelike image of anything you can think of in literal seconds, you will realize the power of AI for content creation. Google, Instagram, and TikTok are all content-hungry beasts that must be fed - a very timeconsuming and expensive task. AI can help not only generate that content on the fly but analyze trends and provide recommendations on what type of content is most likely to go viral. Let’s be honest, it is already deciding what type of news and entertainment to show you. Eventually, image-generating AI will be used to automatically produce and send personalized product recommendations, email blasts, and text messages all based on a customer’s browsing and purchase history. But AI isn’t just limited to improving customer experiences, it can help in manufacturing to optimize supply chain management, reduce waste, and improve production efficiency. It can also be used in healthcare to improve patient outcomes and reduce costs, to draft and analyze legal documents, or to tell an entertaining story. AI is the future of business and businesses that fail to adopt this technology risk falling behind their competitors. AI can and will be the only cost-effective way for most businesses to provide better customer service, generate personalized content, and improve internal operations - the best way to increase efficiency, drive profitability, and ultimately grow a business. So, if you haven’t already embraced AI, now is the time to do so. Not convinced? Most of this article was written by AI in about 5 minutes with very little prompting or editing.