The true sign of flavor authenticity goes beyond just the taste of the food. It is the overall experience that comes while consuming it. In a way, the experience serves as a doorway to one’s heritage, culture, and roots.
Cool Runnings Foods—a Canada-based distributor of ethnic foods—understands this concept well. Having been in business for over 30 years, it has become a trusted supplier of high-quality, authentic ethnic foods to grocery chains across Canada and the U.S.
Specializing in unique Caribbean flavors and spices, Cool Runnings Foods caters to the lower price points of retailers like Walmart, FreshCo, No Frills, and Food Basics. Its sister brands, Mekong and British Class, cater to East Asian and South Asian consumers, respectively.
“We aim to create a culinary experience that fosters and relishes the senses of our customers. Our commitment to using responsibly sourced, wholesome ingredients reflects our belief that food is more than sustenance; it is about celebrating life and creating cherished memories,” says Paul Bridgemohan, owner of Cool Runnings Foods.
Cool Runnings always prioritizes providing consistent, familiar flavors for its clientele while expanding its product range to reach different grocery store sections through modus-operandi. It imports and blends the ingredients in-house, packaging and labeling its dry seasonings and spices. In essence, Cool Runnings has complete control over the quality of its ingredients as it carefully selects each one to bring out the perfect fusion of its products. Product integrity is maintained by using original ingredients or substituting with close to authentic ingredients to ensure essence is never lost.
Our commitment to using responsibly sourced, wholesome ingredients reflects our belief that food is more than sustenance—it is about celebrating life and creating cherished memories
Even during the pandemic, Cool Runnings successfully navigated challenges and continued to support its customers without any negative impact on their processes or the company. It ramped up production and rushed to meet customer demands using a well-thought-out, perfectly timed cycle of supply chain management.
A remarkable aspect that allows Cool Runnings to function efficiently is the class-apart dedication of its employees. Most of its employees have been working for over a decade, have grown with the business, and are committed to its mission. They share the goal of bringing the taste of their homeland to the product, and their knowledge and experience play a crucial role in maintaining these taste profiles.
The team’s dedication to Cool Runnings is evident in the care they put into their work. They take pride in the authenticity and quality of their products, curated with the combined knowledge of taste and ingredients of their home countries. The insights allow employees of Cool Runnings to provide invaluable feedback on the products. This feedback ensures the continuous improvement of the product and maintains a commitment to authenticity. Cool Running’s dedication to its employees and customers creates a sense of family within the organization. Its long-standing team members provide training and guidance to new hires, ensuring its high standards are always maintained.
The Cool Runnings products are distributed to businesses like grocery chains, independent supermarkets, and local shops to reach thousands of customers, or sold directly to consumers in areas where the products are inaccessible. Free shipping is offered on orders over $35 in Canada and the U.S. Alternatively, the online platform is a way to advertise and expand the reach of its products to potential customers.
Cool Runnings Foods is more than just a food brand. It is a symbol of cultural diversity and a testament to the power of hard work and dedication. It has captured the hearts and taste buds of people with its unique flavors. As they continue to grow and expand their reach, one thing is certain—Cool Runnings will always be true to their roots and committed to providing high-quality, authentic products to their customers.
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