CMC Sales & Marketing

A premier, full-service food brokerage company, CMC Sales & Marketing is committed to innovative sales and merchandising strategies that generate sales while working within the needs and expectations of the retailers, distributors and foremost, the brands they serve.

With over 35 years of experience and expertise in perishables and Hispanic food, CMC has a proven track record of effectively selling. Understanding the unique requirements of these food segments is paramount to success. Their specialized focus sets CMC apart from other brokers and positions it as an industry leader.

What’s particularly impressive is that the CMC team has taken a dynamic, transparent, and data-driven approach to their work. This modern approach to brokerage helps clients, and retailers, make more informed decisions by providing them with current data and insights to achieve success.

When Amanda Grillo and Fabio Molina began leading the company in late 2019, they set out to change the perception of the broker community, which had a reputation of using ‘smoke and mirrors.’ To address this, they implemented a merchandizing platform that offered real-time, transparent retail, merchandizing, and reporting technology. By working closely with the developer of this program, they customize reports for each brand and retailer, ensuring they are meeting specific needs. Report customization is reviewed and updated monthly. Most surprising, CMC allows clients to access their reports directly at any time. This model has become a cornerstone of CMC’s business strategy today.

CMC’s commitment to solution selling is not unique among brokers, but the company distinguishes itself through its transparent and customizable technology platform that fosters trust among clients and retailers. CMC takes care of everything, from analyzing complex food market trends to traveling and meeting with potential buyers, which can be a daunting task for food manufacturers. Taking on these responsibilities, the company’s team allows manufacturers to focus on their core job of producing quality food, while it takes care of the sales and merchandizing side of things.

As part of its wide range of services, CMC offers competitive market reviews, customized sales, marketing, and merchandizing strategies, promotional planning, category reviews, and more. It also provides administrative support such as new vendor set-up, new item set-up, promotional contracts, AP/AR deduction support, retailer and client portals, allowing the sales team to focus on sales.

CMC’s goal through these services is to ensure its client’s products perform well and are quickly sold off the shelf. With an extensive network of connections in the food industry, it can move higher volumes of client products, ultimately increasing their profitability.

One of CMC’s core strengths is addressing the merchandizing and sales challenges faced by businesses dealing with perishables, groceries, and multicultural products. “A reliable and transparent broker, like CMC helps brands connect to retailers, distributors and consumers,” says Grillo, CMC’s president, who brings a wealth of experience, having spent over 30 years in the produce sector in various capacities like distributor, retailer, marketer, and manufacturer.

CMC’s portfolio includes a broad range of categories and price points. Consequently, when the team works with a given retailer they aim to define the right product mix, by store set size and demographic. “There is not a one size-fits-all SKU mix. Category management requires that items on the shelf are going through the register.”

In today’s fast-evolving food industry, manufacturers must stay up-to-date on the needs and expectations of their retail partners as well as consumers. Partnering with a food brokerage company like CMC Sales and Marketing has been the best ways for businesses to achieve this. Its dedication to excellence has made it a trusted partner for businesses aiming to expand reach, increase profits, and achieve long-term success in the food industry.