Ciamesa

In the bustling world of fast-moving consumer goods (FMCG) in Costa Rica, retailers need to adeptly respond to the constantly shifting preferences of consumers. They require distribution strategies that are agile and precise, ensuring swift delivery of products into the hands of consumers.

Ciamesa is quick to respond to these industry demands, ensuring retailers, supermarkets and mom-and-pop shops across the country always have their inventory stocked with the right products. Renowned for its innovative approach and ability to adapt to evolving market dynamics, Ciamesa has transformed from a small family-owned business into the nation’s premier distributor of FMCG products. Today, it stands tall as Costa Rica’s largest food products distributor, with a legacy spanning over nine decades.

Its comprehensive distribution network extends throughout Costa Rica, encompassing retail chains, independent and medium retailers, wholesalers and various other channels, including restaurants and hotels. The company focuses on cultivating enduring bonds with customers and suppliers, providing services beyond simple product delivery.

“We aim to provide a holistic solution to address every distribution and stocking need of clients,” says Walter Vega, Commercial Director at Ciamesa.

Specializing in product distribution, Ciamesa delivers an extensive range of food products, beverages and cleaning items. These are conveniently centralized through a main distribution center spanning 250,000 square feet, ensuring efficient service and timely delivery to clients. Equipped with a robust logistics infrastructure spread across seven offices having ample storage capacity, the company reliably delivers products nationwide within 48 hours.

In an economy with complex supply chains, managing timely deliveries and inventories can be challenging for retailers, supermarkets and mom-and-pop shops, often leading to issues like backstock, stockouts or overstocking. Ciamesa recognizes each client’s needs and crafts tailored solutions that yield tangible results.

It employs a strategic approach to its sales operations, organizing its workforce into distinct teams represented by different colors. The company’s Red, Blue, Golden, Purple and Orange Forces specialize in various product categories to meet the diverse inventory and stock-keeping needs of supermarkets and retailers.

Ciamesa addresses inventory-related issues by employing user-friendly platforms for real-time order processing and operation tracking. For seamless order management and inventory control, it employs a variety of technological systems, including Tableau for business intelligence, Forecast Pro, enterprise resource planning (ERP), sales force automation (SFA), geographic information system (GIS) and customer relationship management (CRM) platforms.

A case in point highlights Ciamesa’s proficiency in implementing successful strategies for inventory management. When a fire in the distribution center of a major supermarket chain caused a stockout, they urgently needed to replenish inventory. Ciamesa swiftly analyzed the historical sales and consumption patterns to identify the products with the highest demand in the affected stores. It ensured essential items were readily available for customers by prioritizing the delivery of high-turnover products. This proactive approach resulted in 90 percent of inventory being replenished within 48 hours, minimizing sales impact and enhancing customer satisfaction.

Ciamesa attributes its success to its highly skilled and customer-focused teams across logistics, inventory management and customer service, a motivated sales force and an extensive network of excellent suppliers. Together, they ensure access to diverse products tailored to meet clients’ evolving needs.

Aware of the environmental impact within the FMCG industry, Ciamesa is committed to integrating sustainable practices across its value chain. From supplier selection to waste management, the company strives to reduce its environmental footprint and contribute to a more viable future.

Ciamesa stands at the forefront of the food distribution industry, and it is distinguished by a rich history of adaptability, innovation and strong client and supplier relationships. It is well-positioned as a pivotal ally driving the growth and prosperity of Costa Rica’s commercial food distribution landscape.