All-State Brokerage, Inc

All-State Brokerage, Inc. (ASB) is a dynamic and innovative national broker with a strategic focus on confection, snacks, and grocery products. The food brokerage offers a wide range of services to clients, including sales representation, product development, marketing, and merchandising. It has a deep understanding of the food industry and works closely with clients to develop customized strategies that meet their specific needs and objectives.

ASB is distinguished from other brokers in the industry by its seven specialized teams:
1. Grocery
2. Specialty
3. Convenience
4. Drug
5. Club
6. Dollar & Value
7. Distributors & Wholesalers

Each specialized ASB team focuses on a unique aspect of the food industry. In addition, the company assists manufacturers in selling extra inventory and provides personalized services, making it an essential partner for businesses seeking to thrive in the current market.

The firm operates from a single physical location where sales, marketing analytics, and administrative assistants work together. It is committed to working closely with retailers to tackle various issues, including the substantial challenge presented by inflation.

“We rely on data as our guiding light,” says Gary Davis, president and CEO, ASB. “We leverage various national and internal data sources to analyze and monitor the retail-level performance of our products. This approach enables us to make well-informed decisions. Our focus on data is essential to help retailers better manage their inventory and lead them toward the best sell-through.”

A skilled workforce is a key factor in ASB's success. It employs experienced sales professionals, marketing experts, and category managers to provide personalized service to clients. The company hires top analysts from the Fisher College of Business at the Ohio State University and trains them for at least a year, ensuring new employees are well-prepared before they start working in the field.

“Our collaborative work environment and data-driven approach allows us to offer retailers a variety of reliable products,” says Davis.

Day to day, ASB assists manufacturers in managing their excess inventory by purchasing and relocating it to accounts without disrupting their daily operations. This service covers short-dated products, over-inventory, or label changes, providing valuable support to all manufacturers.

The brokerage also invests in advertising its brand and manufacturer brands, which further reinforces its professionalism and credibility in the industry.

Over the past three decades, ASB has proven itself to be a valuable partner for businesses looking to thrive in the current market. Advanced technology and a skilled workforce make it a reliable and effective food brokerage company in the country.