Maria Mashali, Chief Growth Officer

When a bakery manufacturer faced rising ingredient costs, it seemed like an insurmountable challenge. The delicate balance between maintaining quality and managing expenses threatened its competitive edge.

Turning to Alianza, a global leader in oils and fats solutions, proved to be the breakthrough it needed. Through meticulous reformulation, experts optimized ingredients without compromising taste or texture, allowing the company to preserve its reputation while reducing costs.

This example illustrates the ethos of Alianza, a company dedicated not just to solving problems but to driving innovation and enabling its clients to succeed in the ever-evolving oils and fats industry.

Building on decades of expertise, the company is setting its sights on North America with a new state-of-the-art production facility in Goldsboro, North Carolina. Scheduled to open in late 2025, the facility will mark a pivotal moment in the company’s history, cementing its presence in the U.S. market.

“North America is a vital region for us,” explains Maria Mashali, Chief Growth Officer at Alianza. “The new facility will not only enhance logistics but also allow us to provide localized technical support and faster delivery times, reinforcing our commitment to meeting the needs of our customers.”

The Goldsboro plant underscores Alianza’s strategic vision for growth while aligning with its values of sustainability and innovation. Designed to optimize energy efficiency and reduce environmental impact, the facility reflects the company’s pledge to build a better, more sustainable future for the oils and fats industry.

Addressing Industry Challenges with Precision

The oils and fats sector faces significant challenges: tight margins, shifting consumer preferences, and increasing demand for sustainable practices.

Alianza stands out by offering solutions tailored to these complexities.

Sustainability is at the forefront of consumer expectations. Companies are under pressure to reduce their environmental footprint, and Alianza is well-positioned to help them achieve this goal. By sourcing key sustainable raw materials and assisting with certifications, the company empowers its clients to enhance their brand reputation and appeal to eco-conscious consumers.

Its efforts have not gone unnoticed. In 2024, Alianza was included in the S&P Sustainability Yearbook, a distinction awarded to only 759 companies out of over 9,400 evaluated globally. Among these, Alianza ranked third in Colombia’s food industry and 13th globally in its sector.

“We’ve achieved milestones that many thought were years away,” Mashali shares. “Our inclusion in the Yearbook validates our commitment to sustainability and motivates us to continue pushing boundaries.”

Beyond sustainability, Alianza tackles efficiency and cost reduction, helping companies streamline production processes and minimize waste. Its advanced solutions also ensure consistent product quality and safety—essential for maintaining trust in competitive markets.

In one instance, a plant-based food company sought to enhance the texture of its meat alternative products. Consumer feedback highlighted the need for improvements, and Alianza’s technical team stepped in to provide the answer. By leveraging advanced processing techniques and identifying optimal combinations of plant proteins, Alianza helped create a product that exceeded consumer expectations and secured a stronger foothold in the competitive market of vegetable proteins.

Innovation at the Heart

What sets Alianza apart is its relentless focus on innovation. The company continuously invests in research and development to create solutions that address emerging trends and customer needs.

“Technology like Oleum allows us to anticipate what consumers want before they even know it themselves,” Mashali says.

The company’s innovation extends to specific product categories. For example, its MirrorTissue technology is designed to provide key sensory attributes such as a pleasant appearance, juiciness and texture of plant-based products, while specialized solutions for the chocolate and infant nutrition industries demonstrate its versatility.

Alianza’s partnerships with universities and research institutions further strengthens its commitment to advancing the industry. By combining in-house expertise with academic research, the company continues to lead in developing transformative solutions.

A Legacy of Collaboration

At the core of Alianza’s success is its commitment to collaboration. The company sees itself as more than a supplier—it’s a partner, working hand-in-hand with clients to overcome challenges and achieve their goals.

This collaborative approach is supported by a rigorous, process-driven methodology. From identifying the right ingredients to customizing solutions for unique client needs, Alianza ensures that every step is guided by precision and purpose. A structured stage-gate process, coupled with extensive pilot testing, guarantees that its solutions are not only effective but also fit for purpose.

“We don’t just sell products; we build partnerships that last,” Mashali emphasizes. “Our clients know they can rely on us for both immediate solutions and long-term growth.”

Looking ahead, Alianza Team’s focus on AI-based solutions such as Oleum and its commitment to sustainability position it as a pioneer in both of these areas. The company’s ability to adapt to market needs while staying true to its core values ensures that it remains a trusted partner for brands around the world.

Alianza’s journey is one of innovation, resilience, and unwavering commitment to its clients. Whether helping a bakery cut costs without sacrificing quality or enabling a plant-based company to revolutionize its products, the company delivers solutions that drive success.

As it prepares for its next chapter in the U.S., it’s clear that Alianza is not just shaping the oils and fats industry—it’s shaping the future of food itself.