NOVEMBER 20236EDITORIALNovember - 10 - 2023, Vol - 03, Issue - 24 ISSN 2836-1989WPublished by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsAdapting to the Changing Consumer Needs with FSMRsTechnological advancements have significantly impacted the food service industry, including the role of Foodservice Manufacturers Representatives (FSMRs). FSMRs are crucial in connecting food manufacturers with distributors, wholesalers, and operators in the food industry. Technology aids in staying updated with food safety regulations, quality standards, and compliance requirements. FSMRs can use software solutions to ensure products meet all legal and regulatory standards. Technology has enabled FSMRs to communicate efficiently with manufacturers, distributors, and operators. Email, video conferencing, and instant messaging facilitate real-time communication, making it easier to share information updates and promptly address concerns.Advanced data analytics tools allow FSMRs to track sales performance, market trends, and customer preferences. FSMRs can remotely monitor sales performance, inventory levels, and market trends using cloud-based software and IoT (Internet of Things) devices. The data-driven approach helps make informed decisions, optimize product offerings, and tailor marketing strategies to specific markets. FSMRs leverage sophisticated inventory management systems that help monitor stock levels, track product expiry dates, and ensure efficient supply chain management, propelling market growth. FSMRs use software solutions to automate order placement, track shipments, and manage invoices, boosting market growth. This edition of Food Business Review brings recent trends and developments in foodservice manufacturers representatives and the latest technologies, bringing more efficiency and improvements for the customers.It features a thought leadership article from Victor Cedillo, Global Expansion Sales Director at Driscoll's, who sheds light on how shippers can't always be everywhere, so partnering with a trustworthy freight forwarder and a great partner at the destination is imperative. It also features an article from Malcolm Richardson, Regional Director at Craveworthy Brands, who emphasizes that true leadership is not about holding power over others but lifting them and helping them find their strength to succeed.In this edition, we also bring you the story of some foodservice manufacturer representatives delivering innovative solutions in the food industry that can help stay up-to-date.This edition, featuring the Top Foodservice Manufacturers Representative in 2023, facilitates the need to embrace sustainable enhanced practices and provide a seamless experience with innovative trends. We hope you find the right partner to meet your business needs.Let us know your thoughts!Henry Smith
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