MAY 20236EDITORIALMAY - 26 - 2023, Vol - 03, Issue - 02 ISSN 2836-1989Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerAsher BlakeManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsChanging Facets of Beverage DistributionCovid-19 has been a game-changer for food and beverage retailers around the world. It made them realize the importance of digitalization and led them to adopt technology for their business processes. Social distancing measures and curfews put sellers under pressure and force them to find ways to connect with their customers and keep selling their products. The adage `customer is king' takes on renewed significance in the post-pandemic era, where product-based marketing is losing its glory and replaced by an information-led market where savvy consumers demand flexible, personalized `customer-centric' service. They want fast deliveries, regular updates, answers to queries, and satisfactory resolutions to order issues. Having realized the importance of supply chain optimization after the pandemic, beverage distributors today emphasize it more. They started using software applications like BI to analyze and predict, and adopted technology for inventory management and route optimization. Automation helps them handle samples, orders, and deliveries effectively. Furthermore, it allows them to gain valuable insights that help them make better decisions. Online ordering is another technology trend that enables beverage distributors to maintain transparency and real-time visibility into their services.According to recent statistics, the global beverage market is estimated to grow at a CAGR of 3.47 percent from a starting value of US$1,568.389 billion in 2021 to a market size of US$1,991.845 billion in 2028. This growth can be attributed to factors including increased disposable income, population expansion, and shifting lifestyles.This edition of Food Business Review delivers a bird's-eye view of recent developments in the beverage distributor's tech arena and insights into how organizations can align with these trends and adopt creative ways to replace legacy practices.We have curated thought leadership articles from industry experts, including Dave Gerardu, Director of Wine, at 50 Eggs Hospitality Group & Nicole Feneli, VP of Wellness & Sustainability, at FLIK Hospitality Group.We also took a deep dive into market trends to narrow the list of beverage and wine distributors. Equipped with innovative capabilities, companies like Murphy Beverage, Hangover Street & Veritas Imports help transform businesses at the cloverleaf of various disruptive technologies.
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