MARCH - APRIL 20249We have several impact reduction programs throughout the Cocoa and Chocolate chain, from planting, nurseries, and seed collection, to finished products and sustainable final solutions for the marketresources and more agility, both commercially and in positioning the market and products by different channels and segments. For a long time, we've been analyzing only our internal results, and it's ok! But this constant mindset change of looking at the commercial sellout in a B2B sale is the right way to deliver effective results and direct the best tools and products to our consumers.Food Service establishments have been looking for many products that, in addition to bringing cost reduction in terms of yield or price, are still concerned with quality and safety in brands, services in the supply, products that bring indulgence, differentiation from competitors, innovation and concern for sustainability, and what impact they have within their value chain. Today, we have several impact reduction programs throughout the Cocoa and Chocolate chain, from planting, nurseries, and seed collection, to finished products and sustainable final solutions for the market.We in the industry have this great responsibility, but also the strength to accelerate the growth that the market needs to continue evolving, with that we have invested a lot in technical support to bring this information and solutions. In addition to having a structure of diversified technicians for each type of channel and segment, we have the Chocolate Academy, which today we have in more than 23 countries, which, in addition to being a professionalizing space, is our sales support for innovation days, commercial training, applicability solutions, a real indirect sales channel.And we say here that all the effort we are involved in will be in vain if we do not use all the information that we have seen, captured, and managed in our favor and that of the market, and it is these visions that we make most of our decisions, measure and manage to contribute to a much more assertive sale, and deliver a much more dedicated experience to our customers.All these channels of information that bring us all this market intelligence, tell us that we are on the right path within the Food Service, and Barry Callebaut has brought this more innovative look when we talk about products and solutions for this market and the responsibility we have across the chain.
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