MARCH - APRIL 20248IN MY OPINIONFROM BEAN TO BAR:THE CHOCOLATE JOURNEY AT BARRY CALLEBAUTBy Igor Annibal, Head of Sales - Gourmet Brazil, Barry Callebaut GroupIgor AnnibalAny external factor or imbalance, such as the economy, politics, or even the force of nature, has a direct impact on this market, which is sensitive to consumer behavior and it is necessary to bring with it a change in behavior in the market to support all factors.Even with growth in the first quarter of 2023, an increase in the average ticket, and scenarios that are getting closer to the growth we expected in 2019 in Brazil, the market needs to be confident and ahead of the consumer to support growth above inflation and uncertainties policies, and interest rates above the historical and world base, in the case of Brazil.In our reality, we have bet and created several different initiatives that bring differentiations in the Food Service market, we understand that in the midst of so much difficulty, a true partnership, advisory and technical support, information technology and sellout tools and product innovation are our pillars of advancement with our customers.Trying to approach each theme a little and exemplify a little more, we understand that the true partnership is the transparency between two companies (b2b) with the same purpose of growth and profit, we need to be in tune to bring together the same message and purpose to the operators and final consumers. Today we have great partners, whom we value specialization, level of service, and the sale as something consultative, not just the purchase and sale relationship.Today we have a dedicated team for information, the use of which is crucial for us to be more efficient, with fewer
< Page 7 | Page 9 >