JUNE 20259to Indonesian cuisine. The combination of spicy, sweet, salty and sour flavors produced by these spices creates an unforgettable taste sensation. · More than just a spice: Spices aren't just for cooking. Behind its enticing aromas, spices also have remarkable health benefits. For example, turmeric is rich in anti-inflammatory substances, ginger helps relieve nausea and carrot is beneficial for controlling blood sugar.Generation Z and Millennials for Food Enthusiasm For generation Z and millennials, cooking is not just about filling the stomach, but also about lifestyle. They like to try new foods, photograph it aesthetically and share it on social media. This is driving the fast-growing culinary fusion trend in Indonesia. Their interest in culinary fusion opens up huge opportunities for entrepreneurs in the culinarian field.A variety of restaurants and cafes are starting to offer exciting and delicious fusion menus to attract the interests of generation Z and millennials. Although the culinary trends of fusion are in high demand, there are some challenges to face. One of them is to keep the quality of the flavor and the raw materials to remain authentic and tasty. With the right strategy and innovation, fusion culinary trends in Indonesia have great potential to flourish and become an attraction for local and international tourists. Gen Z and Millinneal Interest in the Food Industry As we did at the R&D Food Innovation and Development Department at PT ABC President Indonesia, we always explored the potential of generation Z and millennials in a Fast Moving Consumer Goods (FMCG) product research. We found that they, with their characteristics of being creative, innovative and connected with technology, have great potential to bring fresh winds into product research for FMCG. These individuals then support research teams to open up opportunities and create more unique, creative and trend-oriented products. · Understanding the Trends and Needs of generation Z and millennials: Generations Z and millennials have a better understanding of the trends and needs of their own markets. Their participation in product research can help FMCG companies to create products that are more relevant and in demand by the next generation. · Digital Skills and Creativity: Generation Z and millennials are known for their high digital skills and creativity and can help any company to develop more effective and engaging marketing strategies on social media. · New Perspective: Generation Z and millennials have different and fresh perspectives in looking at products and markets. This can help FMCG companies to find new and innovative ideas for their products. · Effective Collaboration Strategy in R&D by ABC President Indonesia, building an Inclusive Research Team: Form a research team consisting of different generations, including generation Z and millennials, to gain diversity of ideas and perspectives. · Provide Training and Support: Provide training and support to Generation Z and millennials to help them understand the product research process and make optimal contributions. Indonesian cuisine is not only about taste, but about traditions, cultures and values inherited from time to time
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