DECEMBER 20236EDITORIALDECEMBER - 01 - 2023, Vol - 03, Issue - 29, ISSN 2836-1989 Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerRonald DonovanManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsPowering Growth with Innovative Marketing StrategiesThe most effective and compelling way to grow a food and beverage business in today's fiercely competitive world is to market it effectively in order to raise brand awareness, improve traffic and eventually boost sales. According to a report by The Business Research Company, the global food and beverages market is expected to reach $7,525.7 billion in 2023. The market is expected to reach $8,638.2 billion in 2025 and $11,979.9 billion in 2030.This stellar growth, in large part, is driven by innovative and effective marketing strategies that drive sales. Food and beverage marketing encompasses a range of services, including digital marketing, omnichannel communication­­from social media to curbside, retargeting strategies, media planning and more, all aimed at enhancing brand visibility and casting a wider net.Brands embracing innovative marketing strategies based on consumer behavior and technology adoption are keen on blending community with brand voice, identifying ways to make the customer journey more intuitive and exciting, and using user generated content and online conversations to understand consumer sentiment.This edition of Food Business Review delivers a bird's-eye view of the recent developments in the food and beverages marketing arena and how organizations are adopting lucrative approaches to nurture ongoing customer interest.We have curated thought leadership articles from industry experts, including the Director of Marketing of Innovation & Product Development at Agropur. We also took a deep dive into the market trends to narrow down the list of companies delivering innovative food and beverages marketing services and solutions. Equipped with innovative technological capabilities, companies like Quenzel Marketing Agency help transform businesses at the cloverleaf of various disruptive technologies.We hope this edition of Food Business Review helps you build the partnership you and your organization need to foster an environment driven by efficient technology.Let us know your thoughts!
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