SEPTEMBER 20238IN MY OPINIONIn an interview with Food Business Review, Enrique Mor-gan, Managing Director of The Americas at Accolade Wines, discusses the various strategies and resources that can bring a fresh and contemporary perspective to the wine brokerage industry, while also revitalizing customer engagement.As a senior executive in the wine-making space, could you elaborate on your experience within the construction industry so far?With over two decades of experience in the wine industry, I have cultivated my expertise and honed my skills to understand the intri-cate relationship between food and wine. Beginning my journey as a merchandiser and assistant merchandiser at Gallo Sales Company in California, I gained invaluable insights into the wine business. My career then led me to Constellation Brands, where I expanded my knowledge in domestic marketing and sales, while also ven-turing into Asian and Canadian markets. I later spent eight years at Treasury Wine Estates, focusing on developing the US market. Now, at Accolade Wine Brands, I oversee our entire North American business as a wine producer and supplier. My extensive experience positions me as a trusted leader in the industry.What are some of the necessary steps for promoting sustainability in the wine manufacturing model across the region?Sustainability practices are paramount in the wine industry, offer-ing benefits that align with consumer demands and contribute to long-term success. While winemaking involves external factors, the focus on sustainable grape-growing practices is prevalent. Sustain-able growers prioritize methods that minimize costs associated with energy, water, and chemicals. This commitment to sustainability reduces expenses, making it economically advantageous. Moreover, consumers actively seek out products that prioritize environmental responsibility, making sustainability a significant factor in purchas-ing decisions.FROM VINE TO GLASS: DRIVING SUCCESS IN THE WINE INDUSTRYBY ENRIQUE MORGAN, MANAGING DIRECTOR OF THE AMERICAS, ACCOLADE WINES
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