OCTOBER 20246EDITORIALOCTOBER - 07 - 2024, Vol - 04, Issue - 26 (ISSN 2836-1989)Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerRobert Grey SmithManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacYenny TurnerStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsSustainability and Social Media Transform Canned BeveragesThe canned beverage industry has experienced rapid growth due to evolving consumer preferences, lifestyle trends, and innovative branding strategies like influencer marketing and social media. A strong brand identity that resonates with consumer values is essential, while visually appealing packaging plays a pivotal role in brand success. Sustainability is critical, with numerous brands adopting eco-friendly practices to meet the growing consumer demand for responsible products.Influencer marketing has profoundly impacted the canned beverage sector, particularly on social media platforms like Instagram and TikTok. Micro-influencers, with smaller yet highly engaged audiences, foster authentic connections, making product recommendations feel personal and credible. Celebrity endorsements and user-generated content (UGC) have also proven effective, boosting brand visibility and trust. Social media platforms have expanded brand reach and engagement, serving as channels for raising awareness, building communities, and deepening consumer interaction.Content marketing and social listening strategies have become essential in targeting younger demographics. Social media platforms provide sophisticated targeting capabilities, enabling brands to reach consumers based on interests, behaviors, and location. Brands can maintain a consistent presence by sharing diverse content beyond traditional advertising, including lifestyle imagery, behind-the-scenes glimpses, cocktail recipes, and influencer takeovers. These innovative approaches will continue strengthening connections with consumers, enhancing brand reach, and enabling brands to remain agile in an evolving market.This edition of Canned Food and Beverages 2024 features Shaka Tea, further exploring how the companies will remain at the forefront of the canned beverage revolution. The magazine also highlights thought perspectives from Juan F. DeVillena, senior vice President of Quality Assurance and Food Safety at Wayne-Sanderson Farms and Greg Pena, senior manager of purchasing (Produce, Packaging) at Panda Restaurant Group. We hope these valuable insights from industry leaders featured in this edition will assist you in making informed decisions for your businesses.Let us know your thoughts.
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