NOVEMBER 20238BY KARSTEN RANITZSCH, HEAD OF COFFEE, NESTLÉ NESPRESSO SATHE WONDERFUL POWER OF COFFEEIN MY OPINIONKarsten Ranitzsch's passion for coffee goes back at least four decades, and it's a lasting love affair. Soon, 40 years ago, he started his professional coffee journey with an apprenticeship in a coffee roastery in his hometown in Germany. Today, as head of coffee at Nespresso, he leads the brand's innovation in coffee. He devises new coffee concepts based on evolving consumer coffee habits and taste preferences. It's a work that truly combines creativity with strict methodology. He looks for specific processing methods, new coffee varieties and terrains, studying the sensory realm of these regions and connecting with the farmers working the land. In ensuring the finest end results, an important element of what he does is to set high-quality standards to constantly deliver a best-in-class cup of coffee for the consumers. Karsten Ranitzsch
< Page 7 | Page 9 >