MAY 20248IN MY OPINIONAttaining health and wellness requires a bal-anced nutrition, exercise, and mental well-be-ing. Lifestyle constraints and individual needs can make balanced nutrition difficult to achieve through food alone. Nutritional sup-plements and natural extracts offer convenient and functional nutrition to support a healthy lifestyle. Natural extracts in beverages offer numerous benefits including: Clean Label Appeal - providing flavor and aroma without synthetic additives; Health Benefits - containing bio-active compounds like antioxidants and vitamins; and Flavor and Aroma enhancement ­ enriching taste without excessive calories or sugar. The use of botanical extracts specifically in beverages offers several advantages over other food formats, such as:1) Enhanced Bioavailability: Beverages enable faster absorption and increased bioavailability of active compounds compared to solid food or supplements, ensuring quicker and more effective nutrient delivery.2) Convenience and Portability: Ready-to-drink beverages provide a convenient, portable option for busy consumers to consume botanical extracts on-the-go.3) Taste and Flavor: Beverages allow for the delivery of unique, appealing flavor profiles by combining botanical extracts with other ingredients, making them more palatable and enjoyable.BY STEVEN RUMSEY, DIRECTOR, INNOVATION & TECHNOLOGY, DUAS RODASTHE RISE AND BENEFITS OF THE USE OF NATURAL EXTRACTS IN BEVERAGESSteven Rumsey
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