MAY 20249The second key factor is functionality. As we are developing new innovative products, performance is key. The more sustainable container should perform well, if not better, than the traditional option. At US Foods, we go to great lengths to ensure this functionality through our rigorous development process, which includes various levels of laboratory and real-world testing before a product is approved for launch to our customers. Third, it's important to provide messaging about the benefits of the item clearly and concisely so that the operator understands and can easily communicate it to their diners as needed. It's also important to keep the message concise and aligned with legal claims. There is no indication that this movement is slowing down, and there is a lot of opportunity for continued innovation in this space. The food service industry is embracing this change on every front, and the momentum is building. Offering innovative alternatives to traditional single-use plastics is no longer seen as negotiable. It has become a necessity, and that, as we all know, is the "mother of invention." Customer demand is a significant driver of the shift to sustainable packaging in the food service industry
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