MAY - 20238IN MY OPINIONHOW TO BUILD A STRONG PORTFOLIO INNOVATION ROADMAPBy Mariline Mailhot, Director Marketing, Innovation & Product Development, AgropurBefore even thinking about building a portfolio innovation roadmap, you need to have a very clear picture of your company's vision and strategic positioning. Strategy is about making choices and your innovation strategy must be embedded within your company's vision. Your corporate strategic positioning will help you define the type of product innovation(s) you are looking for (and the type of product innovation you are not looking for!). For example, if your company is focused on managing commodities, you will most likely look for incremental innovation to defend and optimize your current business model. On the other side, if your company wants to lead consumers with added value products, you will most likely look for more disruptive or even breakthrough innovations to capture new segments or create new segments.Once you have a clear understanding of your corporate vision and strategy and how product innovation can contribute to your corporate strategy, it's time to define your innovation playground(s). Basically, you must define where to play and how to win. Each innovation playground should Mariline Mailhot
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