MAY - 20236EDITORIALMAY - 20 -2023, Vol - 03, Issue - 07 ISSN 2836-1970Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerWill FortManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsFood and Beverage Marketing in the Digital EraThe increasing population, rising disposable incomes, and changing trends and product innovations are driving the growth of the Canadian foodservice market. At the same time, stringent government regulations and raw material price fluctuations are forcing organizations to adopt novel food and beverage marketing techniques to ensure continued growth. According to a report by Statista, revenue from the Canadian food industry is estimated at $145 billion in 2023 and is expected to grow at a CAGR of 5.2 percent between 2023 ­ 2027. The increasing frequency of dining out and time-pressed schedules are the primary factors behind the industry's growth. With the Canadian economy operating at full capacity, quick-service restaurants are expected to rise rapidly during the forecast period. To capitalize on the emerging opportunities, food and beverage companies need to leverage innovative marketing techniques to establish a social media presence that attracts the growing young population. Marketing agencies are now more focused on devising strategies that are compatible with various platforms like Instagram, Twitter, Facebook, and YouTube. There is also an increasing focus on building an emotional connection with the customers to grab attention in a highly competitive space. By implementing digital sales and marketing techniques, organizations can enhance their relations with their partners and customers. This edition of Food Business Review Canada delivers a bird's-eye view of the recent developments in the food and beverage marketing arena and insights into how organizations are aligning with these trends and adopting new ways to transform legacy practices.We have curated thought leadership articles from industry experts, including the National Marketing Director at Aburi Restaurants Canada and the Director of Marketing, Innovation & Product Development at Agropur.We also took a deep dive into the market trends to narrow down the list of companies delivering innovative food and beverage marketing services. Equipped with robust technological capabilities, companies like BeCurious PR and Clark Influence help transform businesses at the cloverleaf of various disruptive technologies.We hope this edition of Food Business Review Canada's food and beverage marketing service providers helps you build the partnership you and your organization need to foster an environment driven by efficient technology.Let us know your thoughts!
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