JUNE 20238As a supply chain planning manager at Hain Celestial a leading and organic natural products company, I have had the opportunity to witness the intricate workings of a complex and dynamic industry. Today, I specifically support supply planning for our snacks brands, including Sensible Portions® Veggie, Terra® chips, and Earth's Best® organic baby products. The food industry, in particular, demands a high degree of precision, speed, and efficiency, making supply chain management a critical aspect of its success. In this article, I will share some insights into the challenges and rewards of supply chain management.Some of the biggest challenges in the supply chain industry overall are managing demand volatility and raw materials supplies, and ensuring a smooth process.Demand planningWith the pandemic disrupting global supply chains, we have seen an unprecedented level of demand uncertainty. To mitigate this risk, we have implemented a robust demand planning process that involves collaboration with our sales teams, customer insights, and market trends analysis. Demand planning involves forecasting the demand for our products and ensuring that we have the right BY ILANA FRIDMAN, SUPPLY CHAIN PLANNING MANAGER, THE HAIN CELESTIAL GROUPCREATING A SMOOTH PROCESS IN AN INHERENTLY COMPLEX SUPPLY CHAININ MY OPINIONIlana Fridman
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