JULY 20246EDITORIALJULY - 22 - 2024, Vol - 04, Issue - 14, ISSN 2836-1989 Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerRonald DonovanManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsShifting Trends in Food and Beverage MarketingThe food and beverage industry is experiencing a dynamic shift in marketing trends driven by changing consumer preferences, technological advancements, and an increased focus on sustainability.One of the most notable trends is the surge in plant-based foods. Consumers are increasingly drawn to meat and dairy alternatives for health, environmental, and ethical reasons. Marketers are responding by highlighting the health benefits, sustainability, and taste of their plant-based offerings. Collaborations with influencers and chefs, along with engaging social media content, are key strategies to promote plant-based nutrition.The global food and beverage marketing market is projected to reach $7,464.2 billion by 2027, growing at a CAGR of 5.9 percent from 2022 to 2027. In the U.S., sales of natural and organic food and beverages are expected to exceed $300 billion by 2024 and $400 billion by 2030. The market for plant-based protein is estimated at $14.2 billion in 2024, with a projected CAGR of 8.1 percent, reaching $20.5 billion by 2029.In this edition of Food Business Review Canada, we provide a comprehensive overview of recent developments in food and beverage marketing services and insights into how organizations are aligning with these trends and adopting innovative practices.We feature thought leadership articles from industry experts, including Sasha Manoli, Marketing Director at Dana Hospitality, and Francesca Theokli, Marketing Director at Weetabix Food Company. Their perspectives offer valuable insights into the transformative impact of current marketing strategies.In this edition highlighting the Top Food and Beverages Marketing Services Providers in Canada 2024, helps you and your organization build the partnerships needed to foster an environment driven by efficient technology. The future of food and beverage marketing is being shaped today, and those who adapt and innovate will lead the way.Let us know your thoughts!
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