JULY 202419CXO INSIGHTSIn the global egg market, there has been notable transformation in recent years, and at Mantiqueira Brasil, a leading player in Latin America, we believe the market's potential is promising as consumers increasingly prioritize diets and lifestyles aligned with their values, well-being, and the protection of animals and sustainability. This shift reflects a growing awareness and concern for the welfare of animals and the need to adopt practices that promote environmental sustainability. As consumers become more mindful of the impact of their choices on both animal welfare and the planet, businesses that prioritize animal protection and sustainability are poised to thrive in this evolving landscape. Therefore, consistently providing products that prioritize sustainability, animal protection, and the latest advancements in the category is an exclusive avenue to differentiate oneself from competitors. In this dynamic environment, marketers face the challenge of not only developing superior products but also crafting a brand narrative that authentically communicates their commitment to these values. Building a strong brand that resonates with consumers by emphasizing sustainability, animal welfare, and innovation becomes essential in establishing a meaningful connection and fostering loyalty amidst fierce competition. Indeed, a strong brand serves as a BY ANDRÉ CARVALHO, MARKETING & INNOVATION DIRECTOR, MANTIQUEIRA BRASILCRAFTING BRAND EXCELLENCE: NAVIGATING THE COMMODITIZED EGG MARKET WITH SUCCESSAndré Carvalho
< Page 9 | Page 11 >