JULY 202319Over the past 18 years, it has observed a positive upswing in Category Management, increasing the need for experienced staff and manager development. Providing accessible education and support can help operators navigate this increasingly competitive landscape.A key element of Adventure Wine's success lies in the diverse experience of its team. With a background in corporate buying for companies like Ritz-Carlton, Marriott International and Total Wine, Cavanaugh brings unique insights. Adventure Wine focuses on enhancing client services, profits, and overall comfort level by offering their programs at reduced or often no cost to operators, since most programs are funded by the wine regions. Their creativity in approach and repeated success in the field ensures long-lasting relationshipsA standout case study demonstrates Adventure Wine's ability to blend innovation and fun. They were tasked with hosting an event for 30 to 35 winemakers from the Loire Valley visiting Boston. By leveraging the city's love for the Red Sox and hosting the event at Fenway Park just days before the opening pitch of the season, Adventure Wine surpassed attendance expectations, attracting hundreds of trade attendees and solidifying their reputation for creative, practical solutions. "We've hosted events all around Boston in recent years," Cavanaugh grinned, "But that was a day that stands out as a favorite, since it was so unique and outside the normal wine venues!"At Adventure Wine's heart is its founder's passion and personality. Cavanaugh's sense of adventure and enjoyment permeates every aspect of his business, making it an exciting and rewarding experience for clients and educators. Armed with a team of dedicated educators who share his enthusiasm, it has seen remarkably low turnover, averaging 10-15 years of tenure among its core team.Adventure Wine is the ideal companion for trade operators looking to expand the world of wine with experienced partners who combines passion, expertise, and global relationships to fund the journey. As they say, "Wine is meant to be enjoyed, shared, and celebrated." Cheers to that! Our goal is to help On- and Off-Premise operators become more comfortable with wine sales, training and service by offering programs financed by major wine regions from around the worldRobert Cavanaugh, Wine Educator and Managing Director
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