DECEMBER 20248IN MY OPINIONUNLEASHING THE POWER OF BREAKFAST: OUR COMMITMENT TO MAKING BREAKFAST BETTER WITH BREAKFAST CEREALS AND WHOLEGRAINBY ECE NEVRA DURUKAN, RD, HEAD OF NUTRITION, REGULATORY AND SCIENTIFIC AFFAIRS, CEREAL PARTNERS WORLDWIDEAccording to a recent report from the World Obesity Atlas, the prevalence of obesity is projected to affect more than half of the global population by 2035. This alarming statistic calls for immediate action and collaborative efforts from various stakeholders, including the food industry, health professionals, policymakers, and other relevant parties, to address the escalating health risks associated with obesity.At Cereal Partners Worldwide, the maker of Nestle Breakfast Cereals, we are committed to being part of the solution and promoting more nutritious and sustainable diets. Our company's purpose of "Making Breakfast Better" drives us to consistently explore three essential allies in the fight against obesity and its related health issues: breakfast, breakfast cereals, and wholegrain. These allies play a crucial role in promoting positive nutrition and health outcomes.Breakfast - The Key to Unlocking Nutrition and Health Breakfast is widely recognized as the most important meal of the day, and for good reason. It kickstarts our metabolism, provides essential nutrients, and fuels our brains and bodies for the day ahead. Research has consistently shown that individuals who regularly consume breakfast experience a range of improvements in cognitive function, a good start with the right energy levels, better weight management, and a reduced risk of non-communicable diseases. Ece Nevra Durukan
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